The Beginning of a New Age in Music
The Artic Monkeys, a band hailing from Great Britain released an album that became the fastest- selling debut album. Some refer to them as the next Oasis. Their album “Whatever People Say I am, That’s What I’m Not” sold about 360,000 copies in the first week of its release. How exactly did this group become so popular? There goal was not to make millions, but to get on stage on put on a show that no one would forget. The spread their music starting in 2004 by handing out free cd’s after shows. The diehard fans who loved their music made their songs available to be downloaded from the internet, and in turn, this wide spread outbreak of music became the reason why they are so well known right now. It is interested to analyze a case in which the artists pursued their own goals through their own efforts and not by means of a record label. Some would say that handing out free music and allowing it to spread freely across the internet is a poor business decision, but it can be argued that the continued success of the Artic Monkeys is due to this strategy. Some would view this as piracy but in this case, it is seen by the Artic Monkeys as the reason why everyone is buying their music right now. This distribution of music over the internet is only one example out of the many, in which artists and fans become connected through more personalized means rather than through corporate means.
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Posted on: March 31, 2006 04:13 PM
Writing all in one paragraph makes your blog difficult to read. Try breaking it up some. You have good content.