Cultural Impact of Internet Music
In recent years it has been a fairly popular debate to consider the effect internet music is having on the cultures which bring in the business. There is an abstract notion of a certain “space” which refers to the idea that distributing music in its hard-copy form lends itself to creating an environment of listeners. There are many studies taking place to determine any sign of a cultural change over the years, as music is increasingly distributed over the internet. This study is very abstract and it could be impossible to figure out, yet it is an important issue to raise. Since music is a product of the environment and relations within this environment, how will the internet affect is quality of business? If, one day, music becomes an internet based market, then this should have a major impact on culture which could in turn affect the business of music as well as its marketing. Ever since rock and roll sprung from what we call “roots music”, the 50’s through today have allowed for a certain cultural space that utilizes marketing techniques like the popular “word-of-mouth” concept. If the internet breaks down the cultural relations which have popularized music thus far, it is questionable whether or not there will be a negative impact on business in the future.
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