The Element of Surprise
One issue, which Bolman and Deal highlight in Reframing Organizations, that seems to come to mind when considering entrepreneurship in Music is the element of surprise. One key fact in managing and organization is that what is expected may not come. The music industry is governed by an incredible amount of external forces and success seems to come from a high rate of selectivity among consumers. This is why the phrase “expect the unexpected” is put to good use when used to describe the music industry. When a producer and an artist want to put an idea out in the open market, it is imperative to understand that expectations can be replaced with a completely different scenario. And, the only way to navigate success through this scenario is by implementing a more adjusted attitude: the use of a business model that takes into great deal the forces which affect any outcome. This idea can help determine different rates of success in the music industry.
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