"American Gladiator" training at Cleveland CrossFit

In my last entry I mentioned the development of my athletic training facility Cleveland CrossFit. Cleveland's own Valerie Waugaman, known as "Siren" on American Gladiator, joined us on Monday for a workout (Contestant Sienne Silva also trains at a CrossFit gym):

You can watch more videos on FaceBook or visit Cleveland CrossFit's website for more information on our setup.

What is CrossFit?
CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide. Thousands of athletes worldwide have followed the workouts posted daily at CrossFit.com and distinguished themselves in combat, the streets, the ring, stadiums, gyms and homes.

The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience. CrossFit trainers across the country use the same routines for elderly individuals with heart disease and cage fighters one month out from televised bouts. We scale load and intensity; we don’t change programs.

The needs of Olympic athletes and our grandparents differ by degree not kind. Our terrorist hunters, skiers, mountain bike riders and housewives have found their best fitness from the same regimen.

The program delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing. Combat, survival, many sports, and life reward this kind of fitness and, on average, punish the specialist.




13 Months of Self-Employment

Thirteen months ago I left a good job at Case, giving up my free tuition and allowing myself to live on almost nothing for 3-6 months. Today Shaffer Consulting has six figure annual revenues and four employees. Things are going very well. I can now pay my tuition out of pocket and still have more left over than what I was getting paid at Case. There is no shortage of demand for good computer techs.

With this I've decided to invest significantly in a program that will help make a difference. Preventative health care!

It sickens me to hear information like this (only 3 minutes):

The 66% obese population he talks about is most of my family and many of my friends. These diseases are preventable. Not only preventable, but reversible!

Why are so many people willing to let themself fail at fitness? I know good people who work hard and are committed to their job, or who work hard and are committed to school, or who work hard and are committed to their relationships - but so few people seem to be willing to work hard and commit to their health. Why is this? What value is a job, education, and our relationships without health?

We can all guess, but my personal opinion is that millions of Americans become members of gyms and see little or no results from their fitness programs. If they did they would be back next week for more - but they don't and they aren't!

People end up spending 90 demotivating minutes on a treadmill not knowing there are better, time efficient ways of getting fit. People see no reason to go to the gym because little or nothing happens. This has been going on long enough that children grew up seeing parents go to the gym, nothing happens, and so children see no reason to care either.

We have a large population that just isn't convinced of the value of a gym membership. Honestly, I'm not either. The typical gym business model is not based on health results. Isn't that sickening? Profitability is based on selling hundreds of memberships and hoping that only 15% of the people show up. Somebody needs to change the incentives in this model!

Cleveland is one of the most unhealthy cities in the country. I live here. I'm tired of complaining on blogs - I want to change it. I found a highly effective, time efficient training method. Something that isn't fancy marketing - it is legit - it is used by Navy SEALs, firefighters, law enforcement, etc all over the country and is one the fastest growing fitness communities around. It is designed to scale to different age/sex/fitness levels. No special equipment and no special powders. No bullshit, just results. If you're interested check out the main CrossFit site for workouts you can do at home.

If you'd like a gym specific to this program, you are welcome at my training facility where I help everyone from Cleveland firemen, financial analyst in his 50's, college students, moms, previous professional wrestler, recent grads from Case and Yale working in IT and business, people with no degree, and people with no fitness background at all. These diverse clients may otherwise not share any interests, but we all have one thing in common: we all have a body that responds to highly effective, time efficient training and we share a commitment to improve. This shared goal has allowed us to see noticeable, measurable improvements across the board for all trainees in cardiovascular endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination, accuracy and an overall "feeling fit".

Most of us spent too much time at regular gyms seeing little or no progress - two of us even work at other gyms - but we all train at Cleveland CrossFit.




Link It Up: Tools of Shaffer Consulting

Jeremy suggested a link it up. I like the idea. The following are a list of sites and tools that I use to run my IT consulting business and my gym.

Book Keeping: QuikBooks Online
Remote Support: NTR Support
Web Hosting: Dreamhost
Email: Gmail
Scheduling: Google Calendar
Website statistics: Google Analytics
Web Design: Dreamweaver
Backups: DataDepositBox
Laptop: MacBook Pro
Virtualization: Parallels
Phone: RAZR V3 (soon to be iPhone)
Online Payments: PayPal
Online Store: Amazon Associates
Advertising: Google Adwords
Presentations: Logitech Cordless Presenter
Workouts: CrossFit
Gym Supplies: Tailored Sports
Banking: Key
Retirement: Fidelity

I'll add more links as they come to mind.




Six Months of Self-Employment

Tomorrow marks six months since my decision to be self-employed. So what is it like being self-employed? Do I regret my decision?

What I Like
I like the freedom of being self-employed. Obviously the scheduling freedom is great, but there are other freedoms too. I have the freedom to choose who to do business with and who to ignore. If I think someone is wrong I can say so and not worry about HR riding me. I can hire who I want for whatever reasons I want to and again avoid HR. But best of all I am free to pursue non work-related interests. I like to think of this as my own 20% time. This has led to becoming a certified trainer and starting my own gym. That was never in the original plan, but it has been loads of fun and a good learning opportunity.

What I Dislike
I dislike that I have to do more paperwork. I have to do my own invoicing, billing, etc.

What Surprised Me
First I was surprised by how much time I had. The first few months were slow, and I had all the time in the world to reflect on what I could be doing. I struggled with this because I usually think of so many things that I could be doing that I have trouble deciding what to do. I see so many opportunities in the world that at times it feels overwhelming. One of my coworkers once said I am oppressively optimistic. Learning to deal with this in an environment with very few limitations has been challenging.

In general the isolation was a challenge. It's not that I was isolated, but I was so eager to be free that I didn't realize how much I depended on my work environment for social interaction. While at Case, by the end of the day I just wanted to be alone. But now it's the other way around. This was a complete surprise to me.

Satisfied
Overall I'm very satisfied with my decision to be self-employed. Financially my income is up over 200% what it was at Case. I had in mind this would happen, but not quite so soon. I might even be hiring in the next year. And I love being free to actualize opportunities without being constantly burdened and halted by political overhead!

Best of all, I can't help but smile as more departments at Case continue to be dissatisfied with PerceptIS and are starting to give me their business.




Cleveland CrossFit

Good news! Cleveland CrossFit is starting outdoor workouts next Monday. All ages and fitness levels are invited. What is CrossFit?




Crossfit: Open Source Fitness

This struck me as a novel idea:
Fitness program - a form of code.

I have been doing the Crossfit workout of the day (WOD) for the last five months. I love it, and have seen great results. The workout of the day is free, and posted daily at crossfit.com. But free is only one factor that makes something open source.

The following is an excerpt from the July 2005 issue of the Crossfit Journal (PDF).

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CrossFit: An Open Source Model
Fitness Yearns to Be Free
- by Brian Mulvaney

CrossFit is often referred to as an “open-source” fitness movement. But what does that really mean? What is open source and how does it apply to fitness?

“Open source” and the profound concept of “free software” arose from the research-oriented computer engineering culture of the seventies and eighties that delivered the technical foundations for much of what we take for granted in today’s information economy. In narrow terms, “open source” and “free software” describe the intellectual property arrangements for software source code: specifically the licensing models that govern its availability, use, and redistribution. More broadly, and more importantly, open source has come to denote a collaborative style of project work, wherein ad hoc groups of motivated individuals—often connected only by the Internet—come together around a shared development objective that advances a particular technical frontier for the common good. Successful open-source projects are notable for their vibrant communities of technology developers and users where the artificial divide between producer and consumer is mostly eliminated. In most cases, an open-source project arises when someone decides there has to be a better way, begins the work, and attracts the support and contributions of like-minded individuals as the project progresses.

Successful open-source projects are notable for their vibrant communities of technology developers and users where the artificial divide between producer and consumer is mostly eliminated.

Open-source development has proven application in the realm of computing and communications. The model brings out the very best (and occasionally the worst) in people and has led to some magnificent pieces of technology and valuable marketplace disruptions. But what role can it play in the fitness arena?

Perhaps we can try a thought experiment and compare some aspects of CrossFit to the best known of the open-source projects: the Linux operating system. (GNU/Linux for the purists.) Eric Raymond is the chronicler par excellence of the open-source movement. The treatment below is from his book “The Cathedral And The Bazaar.” Here is how he characterized Linux as it emerged as a force to be reckoned with in the mid-1990s:
“Linux is subversive. Who would have thought even five years ago (1991) that a world-class operating system could coalesce as if by magic out of part-time hacking by several thousand developers scattered all over the planet, connected only by the tenuous strands of the Internet?”

Let’s try a couple of minor substitutions:
“CrossFit is subversive. Who would have thought even four years ago (2001) that a world-class fitness system could coalesce as if by magic out of part-time hacking by several thousand fitness enthusiasts scattered all over the planet, connected only by the tenuous strands of the Internet?”

Now let’s look at some critical aspects of the Linux development model identified by Raymond and compare them with CrossFit:

The Linux development model:
• Release early and often
• Delegate everything you can
• Be open to the point of promiscuity

The CrossFit development model:
• Release early and often
- Daily!
• Delegate everything you can
- Meet the experts from the realms of climbing, lifting, swimming, gymnastics, fighting, you name it.
• Be open to the point of promiscuity
- Read the WOD weblog comments.
- Check out the discussion board.
- See photos of athletes puking!

Let’s examine some of the key open-source concepts delineated by Raymond and map them to CrossFit:
• The importance of having users.
• The open-source approach sets up conditions for independent peer review.
• Secrecy is the enemy of quality.
• Give away the recipe, open a restaurant.
• “Free as in speech, not as in beer.”

On having users:
The feedback loop between developer and user is essential for the viability of any product. Open source has proven to be a super-effective model for rapid evolution based on copious user experience. This is perfectly mirrored in CrossFit, with the increasing number of participants and practitioners supplying daily feedback and adapting the protocols to new environments.

All of CrossFit’s development work is in the public domain. There are no hidden components.

On independent peer review: All of CrossFit’s development work is in the public domain. There are no hidden components. Methods and results are freely available for evaluation against other models and protocols. Domain-specific experts continue to come forward and pronounce their allegiance to CrossFit because they’ve seen the results, understand their significance, want to add their specialization to the program mix, and choose to partake of the community.

On secrecy as the enemy of quality:
Engineering that does not get tested in the real world—especially against competing approaches—is rarely of high quality. CrossFit is based on black-box experimentation: work done in the open with lots of inputs leading to lots of outputs that further refine the program. Frequent and open testing against rival systems is part of the process. When your stuff is good, the right instinct is to share it, not hide it.

Give away the recipe, open a restaurant:
Just because the formula is freely available does not mean it has limited commercial application. Recipes are rarely proprietary. What is valuable and commercially rewarding is the ability to use the recipe in crafting an outstanding dining experience. Similarly, CrossFit as a technology is an enormous enabler for the small-box fitness practitioner who can now replace the capital-intensive machine-based model of the big box with the skill-intensive and vastly more effective movement-based model of functionality, intensity, and variance. CrossFit supports the training business as opposed to the gym business. It is a community-developed program harnessed by trainers across a broad spectrum of endeavors, some commercial, some not. The ultimate commercial uses for CrossFit are unknowable and will be discovered only through marketplace experimentation.

On the meaning of free:
The Free Software Foundation is the philosophical home and keeper of the faith for much of the open-source movement—though Richard Stallman the founder is adamant that the proper term is “free software” and that there is a stricter test that goes beyond opening up the code. The following is an excerpt from the “Free Software Definition” maintained by the FSF:

“Free software” is a matter of liberty, not price. To understand the concept, you should think of “free” as in “free speech,” not as in “free beer.”

Free software is a matter of the users’ freedom to run, copy, distribute, study, change and improve the software. More precisely, it refers to four kinds of freedom, for the users of the software:
• The freedom to run the program, for any purpose (freedom 0).
• The freedom to study how the program works, and adapt it to your needs (freedom 1). Access to the source code is a precondition for this.
• The freedom to redistribute copies so you can help your neighbor (freedom 2).
• The freedom to improve the program, and release your improvements to the public, so that the whole community benefits (freedom 3). Access to the source code is a precondition for this.

Though this definition was written in view of computer software programs, it applies equally to a fitness program (which is ultimately a form of code) that meets the test of the four freedoms, as CrossFit emphatically does.

A program is free software if users have all of these freedoms. Thus, you should be free to redistribute copies, either with or without modifications, either gratis or charging a fee for distribution, to anyone anywhere. Being free to do these things means (among other things) that you do not have to ask or pay for permission.

Though this definition was written in view of computer software programs, it applies equally to a fitness program (which is ultimately a form of code) that meets the test of the four freedoms, as CrossFit emphatically does.

All too often in considerations of open-source initiatives, the focus is placed on the “free as in beer” potential, when what is truly essential is the “free as in speech” principle. It is neither a coincidence nor an accident that CrossFit emerged as a “free as in speech” fitness movement. The CrossFit founders are passionate believers in free men, free markets, and the promulgation of freedom in all its dimensions. They are especially beholden to those who safeguard and defend liberty; it is right and just that the program should be so useful those who serve.
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Caffeinated Bloggers

I stopped consuming all caffeine a little over a month ago, mostly to help reduce general anxiety. I noticed that I have much less desire, if any at all, to write/blog now. Caffeine used to be part of my morning routine, followed by an almost compulsive desire to write. Every morning. I thought I just liked to write in the mornings but now I'm not so convinced it was the mornings. It made me wonder how many other bloggers are caffeinated when they write. Has anyone else noticed a similar correlation? Maybe bloggers are drugged. Or not. This study seems to suggest otherwise.




The Nature of God and Self

For all you thinkers out there, I'd like you to tear my thoughts apart and point out errors...

This morning I felt like I had some important realizations about the nature of god and self, about why a god is necessary in a system with self/world duality, and how a conceptualized god can be real (even needs to be) to a conceptualized self without either of the two physically existing. To say that such a thing was possible only a week ago, I would not have believed you.

I believe that the foundation of this realization, for me, was laid in the philosophy of Buddhism and the principle of the embodied mind in cognitive science. That I have been reading about both is no coincidence. I was looking to Buddhism, specifically Zen and meditation, as a form of relief. Relief from anxiety is the best explanation, but anxiety has its causes. I like to think that much of mine stems from an eight year intellectual battle trying to rationalize theism.

How do I rationalize theism? First I need to ask, how do you rationalize self? By this I mean, how do you conceptualize yourself? Do you think of yourself as having a body and a soul? Certainly this has been the case since the days Descartes. But more recently, since the beginning of brain science, this has been changing subtly from that of body-and-soul to one of body-and-mind. As a contemporary example: our university has a newsletter titled "mind-body connection". And practices like yoga and meditation that are being popularized as a form of stress relief emphasize the nature of the mind-body connection.

I do not think we have gone far enough though when we pronounce a mind-body connection. It is not as if our body is the GE power plant and the mind is simply connected like a light to a wall. Our mind is IN our body. Our concept of self and world arise FROM our body, from experiences that we each feel. Our mind and body are one in the same.

On the surface this sounds sterile enough, but the implications are incredible. If mind and body are one, is there still room for a soul? If mind, self, and world view are formed from ONLY from bodily experience, where can we say that a soul exists and what purpose does that concept serve but to ease our fear of non-existence of self? Honestly ask ourselves, why would anyone conceptualize soul in the first place? Ideas and thoughts are generated by people. The concept of soul hasn't always been around. People invent concepts, words, and languages. Somebody saw a dog, conceptualized dog, and titled it "dog". Who thought they saw a soul, and why? Where is it?

I am going to move on to explain why it seems rational that the concept of a god should exist, even needs to exist, as a reality to a conceptualized self. To do this, let us leave the topic of soul for a more agreed upon topic, the concept of self, something we can all acknowledge.

So, what is your concept of self? Is your self your body? Is your self your mind? Is your self your soul? What is "self"? What part of you (your physical body) is the self? My point is, without any elucidation, that self is a purely abstract concept. There is no physical part of your body that any scientist could point to and say "Oh, here is the self. That is the essence of Aaron". Self has no physical manifestation. Self is a delusion.

I do not mean for you to think of delusion as something negative, as many of you will. Delusion can be helpful. A delusion is only a fixed false belief. Arguably the self is just such a thing and is helpful. It is a fixed belief in nearly everyone's mind. And yet where does it exist? It doesn't. It has no physical manifestation.

But this is not a problem. This does not mean we are crazy. We have existed with the concept of self for most of our life. People live their entire life this way. But there was a point where you did not yet have a concept of self because your brain and conceptual system had not yet developed enough to process a concept as intangible as self. Do you remember this time? No, we can't remember this time (being an infant) because most of our memory system is dependent on the concept of self.

If you can accept this point without further explanation (that the concept of self is a delusion), then we can move on. If not you should stop here, because now I wish to share with you how I reasoned from this point.

My first question after realizing that self is a delusion was, then, what is real? This is obviously a problem. But it can be answered by understanding the nature of the concept of self. The existence of self necessitates the existence of other. This is nothing more than a restatement of the definition of self. There is self and other and to be more clear, self and world. When I refer to a self/world duality, this is what I am referring to. We experience most of our lives as existence of self in a world.

Given that self is a delusion though, what about the nature of the world? Is this too an illusion? Surely the world is not an illusion because we can touch it! It is shared space! We can test it! It is real! Our bodies are real! Yes, certainly they are and also our minds. But our mind is our body, and our minds are formed by our interactions in the world.

I no longer naively assume that I am independent. Does any of you pretend that we can create anything of our own accord? Any art, any song, any words are all reflections of happenings that we have experienced. The world, especially family, diet, and culture define how our bodies and minds are formed. We are all the product of a physical world. We are the physical world.

We are the physical world. I said it twice because it is important. We are the physical world. We are physical beings. Our minds are shaped and molded by everything that happens to us, to our physical bodies. In this way the world and our bodies are part of the same thing. "We" are all part of this physical world, and yet at the same time "we" are not physical at all because "we", the concept of self, is a delusion and has never had any physical manifestation. There are simply bodies in the world reacting, just like fire reacts to water, like a rock to gravity, like a neutrino to the weak nuclear force.

The world is just there, just reacting, just changing. This is impossible to appreciate within the framework of delusion of self / world because it diminishes the value of self. To fully acknowledge the world is just happening pushes the self to the mirror, to the frightening mirror into which the self looks and realizes that there is no reflection!

"No! Not possible!" it screams. And so at this point it is either necessary to abandon the belief in a self (something not sanely possible in most cases) or to create/accept the concept of god and soul. Why can the self not see its reflection? Why does it have no physical manifestation? Because the self is a "soul"; one in this self/world paradigm is compelled to argue this point to maintain rational integrity. It is the only rational conclusion in this paradigm, the choice defined by the paradigm itself. The soul exists but is not "in this world" and so must have been created by something else not in this world: a god.

God is the most rational conclusion, and a very good one at that. It allows a "self" to maintain its rational integrity in the self/world duality by explaining away all the impossibly rational experiences necessitated by using that paradigm of framing the experiences of life as self. By this I mean the concepts of the concept of afterlife for self, that of justice enforced by an omnipotent being, and more generally the concepts of good & evil, all of which work very well for that paradigm.

I conclude that conceptualized self cannot rationally exist without a conceptualized god, or if it does it must live a life of anxiety struggling to explain the inconsistencies generated by that paradigm. But for the self to acknowledge that god is not real is to acknowledge the self is not real, an arguably difficult or impossible feat without an alternative explaining philosophy and supporting social structure.

For this reason, for all living in the self/world paradigm, as long as self is "real" (contradictory to all physical evidence) then god is too "real" (contradictory to all physical evidence). They exist in the same realm. We can have no hope to free the minds of others from the delusion of god as long as self is conceptualized and a duality of self / world exists.




Experiential Learning Fellowship Award

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I was notified today that I will receive funding from the College of Arts and Sciences for my Experiential Learning Fellowship proposal. I will post more on this later, but here is a quick snippet from my proposal:

"Website usability can be analyzed by measuring affective responses in the user, such as heart rate, galvanic skin response, and skin temperature. These variables provide information about the level of physiological arousal and parasympathetic functioning of the participant. Facial expressions can be filmed and affects coded based on the International Affective Picture System (IAPS). In the past, capturing data for this type of analysis involved expensive, complex setups in a lab environment, but recent technological advances have lowered the price of these tools to the point of individual accessibility and perhaps more importantly, portability."

I will be purchasing a galvanic skin response meter, a heart rate monitor, TechSmith Morae, and a MacBook Pro. I am eager to get started testing out the equipment!

Last week I attended the World Usability Day at the Cleveland Museum of Art (thanks to Brian Gray for keeping me in the loop!) where I met some people doing usability analysis. Kent State had an eye tracking monitor on display. They collect very useful data. Getting one of those monitors in my next goal.




Part-time Job: Updating Web Content

While my consulting business is still in its beginning stages I decided to pick up a part-time student job for between classes. Beginning tomorrow I will be updating select web content for the Office of the President. I am happy to be returning to Adelbert Hall!

I hope that my Experiential Learning Fellowship proposal is approved. This is all very relevant.