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February 11, 2008

Cell phones, barcodes and Case. Oh my!




Score another technological innovation for Case. Starting this semester, the university is taking part in a pilot program for Mobile Discovery and partner, Scanbuy. These companies are working together to produce 2D codes, similar to the barcodes found on groceries, which can be read by a mobile phone. This will create a new way to send and receive information and entertainment.

This technology will be applied at Case for entertainment by placing codes in the school newspaper, on campus flyers and at shuttle bus stops. Academically, the chemistry department will be using this system in classes as a way for professors to receive instant feedback from students. In addition, Case Institute of Art students will be studying the codes creatively, and master of engineering management students will be in charge of the business approach to launching the new product campaign.

Read the full story on Case’s plan for 2D codes here.

Posted by eeg7 at February 11, 2008 04:40 PM

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