The Rewards of a Happy Customer

For the learning plan, I interviewed one of the sales manager that I worked with this summer. One of the things he enjoyed most about his job was making customers happy. I realized that I also found this aspect of selling cars extremely rewarding. During the summer, I helped a woman who could not make up her mind. She had her mind set on a Passat wagon; however, she was not willing to spend over thirty thousand dollars. I met her in the beginning of the summer and kept her updated about other options and deals over the next two months. She did not come back until closing time on my last day of work. I was so happy to see her that I stayed past closing time to help her. I was determined not to lose this customer after all the work that I had put into the deal. I informed her of factory incentives that would make the cash purchase of a Passat sedan ten thousand dollars less than the price of a wagon. She was so excited about the sedan that I collected a deposit in the dark parking lot of the closed dealership.


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Posted by: James Morse
Posted on: October 13, 2006 08:40 PM


Good job! I like your determination and that you were able to connect on a personal level to ensure a happy customer no matter what. I have had to deal with many people who are the exact opposite of you, and I believe that through your actions you have ensured good business from the customer and their friends.

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