Interesting Advertising
With the advent of TiVo and other television technology, people are able to fast-forward through commercials. Therefore, marketing and advertising executives had a dilemma. This led them to new advertising strategies. Your favorite television actors are now drinking a certain type of soda and baseball players are batting in front of a logo. This is an amazing advertising progression. It has also changed the television and movie landscape. People must stay guarded so these semi-hidden advertisements are recognized for what they really are.
Comments
Posted by: Patricia Schwarz
Posted on: October 13, 2006 10:09 PM
Asta,
I also agree, this new aged form of advertising is fascinating. Now a days, companies have deals and contracts with eachother trying to promote their products. These methods can be very subtile and deciving. I also believe that it is an ingenious tactic. The constant, almost conditional traning of a product is very influential but not abrupt. Subtile advertisments are in magazines, telling you that this famous person uses this, and the television, with this person drinking this drink. It is a very interesting development.