Jay Leno
I watched Jay Leno last night. He announced that Walmart is coming out with a new wine. It will cost between two and five dollars. This is truly the Walmart business strategy. Extremely low prices regardless of quality.
This is a business strategy that is doing very well in modern America. People have the desire to spend less money. Walmart obliges.
When this product is released managers at Walmart must find a way to motivate employees to make this product a success. This can be done by rewarding shift workers who sell the most product. This will help workers focus on getting product off the shelves.
Comments
Posted by: Jordan Schoenfeld
Posted on: November 15, 2006 11:17 PM
I did see that as well. However, while it may be cheap wine, it will probably be no different than a $6 bottle of wine bought elsewhere. Only difference is that it will be cheaper, but the same quality as a more expensive "cheap" bottle of wine, if that makes any sense. Wal-Mart takes advantage of economies of scale, and they have found a way to do this with wine as well.