September 26, 2005
Broadband Adoption in the United States: Growing but Slowing
The report argues that, while broadband adoption has grown quickly in recent years, there are reasons to believe that it is slowing. The report develops a model of broadband adoption that hypothesizes that the intensity of online use is the critical variable in understanding the home high-speed adoption decision and the trajectory of the adoption curve. Using national survey data from 2002 and 2005, the paper shows that the role of online experience in explaining intensity of internet use has vanished over this time frame; the explanatory effect of having a broadband connection has grown. This suggests that relative to 2002 there is not much pent-up demand for high-speed internet use at home.
[Our Mission (Pew Internet & American Life Project)]
The Pew Internet & American Life Project produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. The Project aims to be an authoritative source on the evolution of the Internet through collection of data and analysis of real-world developments as they affect the virtual world.
The basis of the reports are nationwide random digit dial telephone surveys as well as online surveys. This data collection is supplemented with research from government agencies, academia, and other expert venues; observations of what people do and how they behave when they are online; in-depth interviews with Internet users and Internet experts alike; and other efforts that try to examine individual and group behavior. The Project releases 15-20 pieces of research a year, varying in size, scope, and ambition.