January 02, 2006

Trust & the Internet

Consumer Reports WebWatch has issued the results of a poll called Leap of Faith: Using the Internet Despite the Dangers.

Among the latest findings from the Consumer Reports Web Watch poll:

• Four in five Internet users are at least somewhat concerned someone could steal their identity from personal information on the Internet.
• Nearly nine out of ten users have made at least one change in their behavior because of this fear.

The full report is available for your viewing pleasure, and includes findings of how people have changed their Internet usage.

From a librarian's perspective, I found the section on search engines quite interesting.

More people today (44%) have heard or read about search engines being paid fees to list some sites more prominently in their search results, compared with 39 percent in 2002. However, the majority (56%) still has not heard of this common practice.

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