May 09, 2006

F-Shaped Pattern for Web Browsing

Jakob Nielsen reported on April 17, 2006, that web pages are read in a "F" pattern. Make sure to check out the full article to see the images generated by the eyetracking software. Pretty neat!

The article also reminds web developers of important guidelines to take advantage of the F-shaped reading pattern.

• People will not read text word-by-word.
• First 2 paragraphs must state the most important information.
• Start subheads, paragraphs, and bullet points with information-carrying words.

Categories

Trackbacks

Trackback URL for this entry is: http://blog.case.edu/bcg8/mt-tb.cgi/7574

Alternative Trackback Sources: | Google It! | Technorati | Bloglines