January 21, 2008

From the File of Where Else Did They Look

I found this video about Gmail discussed in a Walking Paper blog entry. In general the video is Gmail engineers reading emails they receive from happy users. The last one in the video was a freshman chemical engineering student who was working on a group project and the answer the group needed appeared in the targeted Gmail ads. The Google engineer said "this person was able to use gmail ads to find something she couldn’t find anywhere else".

Really? I did a similar project on photoremediation during my undergraduate degree in chemical engineering and I found all the necessary information from the library.

I have two concerns with this video and the suggestions made. First, I question where else did these students look. Second, Google is doing some wonderful things but they are not the only source. It leads me to challenge are libraries doing enough to be in front of the users eyes.

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