July 19, 2006

Case announces new athletic logo

Spartan Logo

The Case Western Reserve University Athletic Department unveiled a bold new logo and design for its 19 intercollegiate sports teams today. The new logo features an updated Spartan helmet and typeface that highlights the department's movement forward in the NCAA Division III sports scene.

"The new Spartan logo is the result of great collaboration within our university," said Athletic Director Dave Diles. "The marketing staff worked very well with our department to create a distinctive mark. Our student-athletes, coaches, alumni and university community that had the opportunity to review the mark were thrilled with the new Spartan logo."

Christopher Price in Case's Creative Services Department designed the logo. It replaces a helmet design often compared to Michigan State University's mark, which started being used in the late 1960s and early 1970s after Case Institute of Technology and Western Reserve University federated (1967).

"This has been an exceptional year for our department and our university," continued Diles. "The new athletics facilities opened last year and the upcoming construction of Nobby's Ballpark demonstrate unmatched institutional commitment to the intercollegiate program. The logo will advance our position in the market, and it represents another positive step in the advancement of the intercollegiate programs."

Those wishing copies of the new logo may contact Case's Sports Information Office at (216) 368-6517.

Posted by: Heidi Cool, July 19, 2006 09:45 AM | News Topics: HeadlinesMain

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