April 11, 2007

Live concert and virtual theater intersect through Second Life


The first ever American live digital-simulcast of a classical orchestra…into the 3D virtual web? You betcha! On Saturday, April 14, Red {an orchestra} in partnership with Case Western Reserve University, Cleveland State University, OneCommunity and the New Media Consortium (Austin, Texas) will deliver a live performance of Red's concert, That Red Guy, into two sites in Second Life, the online virtual environment.

At 8:00 pm RED will perform live at the Masonic Auditorium in Cleveland. At the same time an audience of "Avatars" will be seated at a virtual amphitheatre in Second Life at Case Western Reserve University located in the new Cleveland Second Life environment known as OneCleveland. A similar amphitheatre will have an avatar audience at the New Media Consortium campus. Each amphitheatre will accommodate up to 50 avatars and feature three screens. The central screen will stream the live performance and the other two screens will showcase graphic stills related to the concert.

The "virtual" concert will open with a pre-concert introduction by Wolfgang Mankiewicz, which is the artistic director Jonathan Sheffer's Second Life avatar. Second Life is a 3-D virtual world with its own geography and economy. It has over 5 million inhabitants and transacts over $1.7 million in real money daily. Many colleges, museum's universities and corporations have established a presence there for community building, education programs and collaboration.

Mary Holmes, Board President of Red {an orchestra} explains, "Red strives to REDefine, REDesign and REDiscover the classical music experience so that it appeals to new, younger audiences through innovative programming and artistic collaborations. This is a logical, and very exciting extension of our mission."

Lev Gonick, Vice President of Information Technology Services at Case Western Reserve University notes, "We are thrilled to participate in Red {an orchestra}'s live digital simulcast into our newly formed OneCleveland Second Life site. What a perfect way to launch this very dynamic intra-community collaboration."

Red {an orchestra} will be performing That Red Guyon April 14 at 8 p.m. and April 15 at 3 p.m. at Masonic Auditorium. Tickets are priced from $15-$65 and are available online or by phoning 216.361.1733.


This live Second Life broadcast is made possible by a generous grant from The Andrew W. Mellon Foundation and with support from Case Western Reserve University, Cleveland State University, the New Media Consortium and OneCommunity.

That Red Guy is made possible thanks to the generous support of the concert sponsor, Park-Ohio. Additional support for Red {an orchestra} has been received by Ohio Arts Council, The Cleveland Foundation, George W. Codrington Charitable Foundation, George Gund Foundation, H. Van Ameringen Foundation, The Human Fund, Kulas Foundation, Edward A. and Catherine L. Lozick Foundation, The Lubrizol Foundation, John P. Murphy Foundation, William J. and Dorothy K. O'Neill Foundation, the Wolf Foundation, Forest City Enterprises, Loveman Curtiss and Key Bank.

For more information contact Susan Griffith, 216.368.1004.

Posted by: Heidi Cool, April 11, 2007 11:41 AM | News Topics: Arts & Entertainment, Collaborations/Partnerships, Events, HeadlinesMain, Provost Initiatives

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