April 12, 2007

Move over YouTube; Case TV to showcase the university's talent, intellectual property


Forget YouTube. Soon, the campus community will be able to upload their own videos and short clips to the newly launched Case TV.

Case TV is an archive for streaming the university's video assets, and the project is being rolled out in phases. Version 1.0 started in January, and currently features over 150 selections, including lecturers who have spoken at the university; department or student-sponsored events; student items such as Undergraduate Student Government meetings and Career Center tours and information; class lectures; and entertainment, including the recent Stop Laughing concert.

Missed a speaker or campus event due to a busy schedule? Check out the Case TV archives. Through technology, it brings the university community together—despite the fact that everyone can't be at the same event. "There really has never been an accessible repository of video assets on campus," Michael Kubit, director of MediaVision, said about the magnitude of having this type of campus network. "On any given day, there are a number of speakers and presentations on campus, now we have the ability to make them available to the entire campus community."

The videos are available 24 hours daily, and accessible globally to any user who has Internet access. Departments and student organizations request video taping services for specific events, and MediaVision is now including most of these items on the network. Users can rate videos, and items are even organized into seven categories, including "Student Stuff," "Academics and Research," "Soap Box," "Talking Heads," and "Sports." Within each category, users are presented with the "most recent" postings as well as the "most popular" videos.

One of the more useful features of Case TV is the ability for users to search for content. "As the number of assets continues to grow, this feature will become more useful," Kubit said. "The search engine utilizes the same technology that is already being used by many of our students to search for content in MediaVision Courseware." The site also features an advanced search function and allows users to search the entire site or narrow to specific parameters or within categories.

Version 2.0 of Case TV will include a feature allowing students, faculty and staff to upload their own videos, similar to YouTube. It's expected to be rolled out during the summer and fully functioning in time for the start of fall semester. Eventually, Version 3.0 will include a 24-7 Web cast channel featuring a combination of live and previously recorded programming.

Kubit said so far, the project is going very well. "Departments that have seen Case TV are very enthusiastic our biggest challenge moving forward will be to keep up with demand and to obtain permission from presenters to put some of these assets on the Web. Some speakers might have concerns and not want their talk published on the Internet." To remedy this, MediaVision is exploring a conditional release that would allow the video to be accessible only to users with a university affiliation. "People would have to authenticate with their Case ID that they are a campus member. With our technology, we can protect these assets and ensure that they are only accessible to the intended audience. We are also very excited that our alumni will now be able to view many of these presentations that might have been impractical for them to attend."

When the upload feature is enabled in version 2.0, MediaVision is aware that a variety of content might be uploaded by the campus community. However, because this is an academic environment, many voices will be heard and represented. "Our role is to provide the enabling technology, not police the content," Kubit explained. However, if a particular clip is deemed inappropriate by those that monitor acceptable use, assets can be removed.

Kubit and his staff believe the benefits of Case TV will be far reaching. MediaVision is currently in preliminary discussions with a number of departments and could envision posting everything from sporting events to department seminars. "Case TV allows the campus to become more accessible, whether you are the parent of a student athlete, an alum who lives in another part of the world, or a member of the campus community who simply can't make it to a particular event. The ability to stay connected is a great thing for the university," he explained.

For more details about Case TV programming, go to http://tv.case.edu/, or contact Media Vision at 368-3777.

For more information contact Kimyette Finley, 216.368.0521.

Posted by: Heidi Cool, April 12, 2007 09:28 AM | News Topics: Campus Life, Events, HeadlinesMain, Provost Initiatives, Technology

Case Western Reserve University is committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions and perspectives are invited to the campus to provide the community with important points of view, some of which may be deemed controversial. The views and opinions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community.