June 30, 2008

CreativePlayPlus.com offers parents comprehensive resource on children and play

Case Western Reserve University partners with Step2 and Optiem to launch play portal


The Schubert Center for Child Studies at Case Western Reserve University announces the launch of CreativePlayPlus.com , a joint venture in blogging with Step2, the nation's largest toddler toy manufacturer and Optiem, a Cleveland based interactive marketing agency. This new site draws upon the expertise of Case Western Reserve University faculty in diverse fields of knowledge including psychology, anthropology, communication sciences and music education. The new site encourages children to use their imaginations in creative play, and features research conducted by Case Western Reserve experts regarding children and play. The site also highlights current news and suggested activities.

"CreativePlayPlus.com was developed to connect parents with child development experts at Case Western Reserve University who have a wealth of knowledge about children and imagination," says Jill Korbin, PhD, director of the Schubert Center for Child Studies. "It is also a wonderful opportunity for the Schubert Center for Child Studies to further our mission by making the research and expertise at our university accessible to the community and to parents and caregivers who interact with children every day."

Conceived of as a "portal of play", the site incorporates interactive elements readers expect of new Web sites:

  • the ability to subscribe and be notified of the latest information published, via RSS and e-mail
  • multimedia features, including photos, audio, and video
  • the capability to respond to articles with comments
  • content that is easy to navigate via categories and tags
  • links to other resources
  • the opportunity to share posts via blogs, e-mail, and social bookmarking sites

In addition to serving as an innovative way to share university-based expertise on children and play directly with caregivers, CreativePlayPlus.com's creation is a revolutionary public-private partnership between Case Western Reserve University's Schubert Center for Child Studies, Step2 and Optiem.

For more information, contact Jill Korbin at 216-368-0540 or e-mail schubertcenter@case.edu .

About the Schubert Center

The Schubert Center for Child Studies is based in the College of Arts and Sciences at Case Western Reserve University. The Center works to promote multidisciplinary research on children and childhood. Its goal is to build and enhance connections among research, policy, and educational initiatives at the University and with the community. The Schubert Center's focus is on children and childhood from infancy through adolescence in local, national, and international contexts. www.case.edu/artsci/schubert

About Step2

Step2, based in Streetsboro, Ohio, is the world's largest rotational molding manufacturer, designer and marketer of children's and home products sold under the Step2 brand, including children's play kitchens, playhouses, outdoor toys and ride on toys; as well as mailboxes, home & garden outdoor furniture and trash cans. Some of the company's most popular brands are Naturally Playful® LifeStyle® and MailMaster®. Step2 distributes its toy and home and garden products through multiple retail channels including toy retailers, mass merchants, home centers and the Internet.

About Optiem

Based in Cleveland, Optiem is one of the top interactive marketing agencies in the Midwest. Optiem's clients include: Things Remembered, Sherwin-Williams, Cuyahoga County Public Library, The Cleveland Clinic Foundation, Case Western Reserve University, NorTech, Original Mattress Factory, The City Club of Cleveland, Dirt Devil, Moen and JumpStart. To contact Optiem, visit www.optiem.com or call (216) 574-8700.

For more information contact Susan Griffith, 216.368.1004.

Posted by: Kimyette Finley, June 30, 2008 01:26 PM | News Topics: Collaborations/Partnerships, HeadlinesMain, Research, Technology, news

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