August 25, 2008

Case Western Reserve’s New Web Site Exhibits Early Success

Web site image

Case Western Reserve University’s new Web site is showing early signs of success.

Launched one month ago, the Web design with streamlined information architecture has been nominated as a noteworthy site on eduStyle, an Internet design gallery where higher educational professionals submit, review and comment on Web sites.

In its three weeks on eduStyle, the Case Western Reserve Web site has received 13 positive comments compared to only one “not my style” message. The goal of eduStyle is for Web experts in higher education to learn from and be inspired by the work of their peers. More than 2,000 visitors access the eduStyle site each month.

Higher education professionals specifically mention the interactive tools at the top of the homepage, the synch options on the event listings, the location of the search engine and the writing as “innovative” elements not typical of a traditional university’s Internet presence.

“This is really an impressive site design, architecture and presentation,” wrote one reviewer. “Those blow-outs from the green buttons are really innovative. Who would have thought a university would be capable of that?”

Web statistics also are showing a very positive response from visitors to the new home page. In the first three weeks following its debut, nearly 2,000 visitors had submitted information through the homepage, including 250 who completed the apply form and 400 who entered a request for information using the e-business technology incorporated into the green menu items at the top of the page.

The university’s main page also has experienced a nearly 50 percent increase in the number of pages viewed by each visitor and a 40 percent improvement in bounce rate, the rate at which users enter and exit the site from the same page.

Posted by: Paula Baughn, August 25, 2008 01:33 PM | News Topics: General, HeadlinesMain, Technology

Case Western Reserve University is committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions and perspectives are invited to the campus to provide the community with important points of view, some of which may be deemed controversial. The views and opinions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community.