September 15, 2008

Video archive on Case Western Reserve's YouTube channel continues growing

Campus community invited to submit videos to university's dedicated channel


Although Case Western Reserve University's YouTube channel is still in its infancy, there are already over 200 videos available for viewing. With a unique playlist of news, events, lectures and special interest videos— as well as plans for several full course offerings— there is something of interest for everyone in the campus community. The channel is officially launching this fall, and there are now opportunities to subscribe to feeds as well as upload video collections.

There's even an award-winning video on the playlist—The Story of Case Western Reserve University. Produced by the university's MediaVision team, the 26-minute documentary garnered the university a Telly award in the spring.

The Telly Awards are considered premier accolades that honor outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Story of Case Western Reserve University was chosen from among 14,000 entries, and won in both the Charitable/Not-for-profit and History/Biography categories.

"This was our first entry, and this was our first long-format piece produced in house," said Michael Kubit, director of MediaVision. "We interviewed distinguished friends and alumni of the university."

MediaVision adapted for video a script written by Richard Baznik, the university's historian. The production features black and white screen shots of vintage photos, as well as color pictures of the architecture, landmarks and people defined the university's unique heritage and legacy.

Completed last fall, the project focuses on the 1967 merger between Case Institute of Technology and Western Reserve University. "When they arrived in the fall of 1967, they learned they were going to an entirely new institution," Baznik notes in the video. Viewers learn about the unique origins of the institutions that merged to become one, with an emphasis on the schools' academic excellence, extracurricular activities, the response to social movements in America, and points of pride, including:

  • Six of the seven women who were the first women in the United States to earn medical degrees graduated from the Western Reserve's Cleveland Medical College;
  • Albert Michelson, a Case School of Applied Social Sciences physicist, was the first American scientist to win the Nobel Prize;
  • The origins and legacy of the Flora Stone Mather College for Women; and
  • The prestige of the medical school

Interviews with faculty, experts and alumni help to shape the story. The documentary has been viewed over 5,000 times— averaging about a thousand viewers per month.

The Story of Case Western Reserve University is one of the most popular items on the university's YouTube channel, which allows viewers to easily distribute clips on and across the Internet through other sites, blogs and e-mail.

Although the site has not been widely publicized, it has has already enjoyed nearly 50,000 video views and has over 100 subscribers.

Faculty, staff and students interested in adding content to the channel should contact MediaVision by e-mail. If your organization has a special event or lecture series, MediaVision offers a full suite of video production services to capture your event and upload it to the YouTube channel.

Currently the site features three Playlists: Case Happens, which features news, events, stories and special interests; Stuff for Your Brain, which features course lectures, public lectures and presentations; and Spartan Athletics.

For more information contact Kimyette Finley, 216.368.0521.

Posted by: Kimyette Finley, September 15, 2008 01:05 PM | News Topics: Athletics, Awards, Campus Life, Faculty, HeadlinesMain, Staff, Students, Technology, news

Case Western Reserve University is committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions and perspectives are invited to the campus to provide the community with important points of view, some of which may be deemed controversial. The views and opinions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community.