A group of Weatherhead School of Management students have collaborated with Hermes Sports & Events, a northeast Ohio sports event management company, and a student from Cleveland Institute of Art to create the T-shirt designed for participants in Hermes’ 2011 Cleveland Corporate Challenge.
The Cleveland Corporate Challenge is a 13-event corporate athletic competition promoting company camaraderie, employee wellness and business networking, all while helping local charities.
Weatherhead students Alex Gold, Ju-Chun Hsueh, Philip Miller, Anthony Piccirilli, Gadekal Reddy and Shao-An Wang approached Hermes as part of their project for a course on entrepreneurial ventures in Weatherhead’s MBA program. Theodore M. and Catherine C. Alfred Professor of Management Richard L. Osborne taught the course, which requires student groups to develop a business concept or product and then produce, market and sell it in only six weeks. Li-Wei Su, an industrial design student at the Cleveland Institute of Art, handled the T-shirt design.
The Weatherhead students attempted to move beyond class discussion and apply principles of start-up businesses.
All proceeds from the sale will be donated, in honor of Osborne, to a Weatherhead scholarship fund, the Moving Forward Fund. T-shirts will be available at Cleveland Corporate Challenge events throughout summer 2011 and via Hermes’ website.
A key aspect of the venture was to choose a business concept that had community outreach at its heart, in order to give back to the city of Cleveland and the Case Western Reserve community, student group member Piccirilli said.
The T-shirts will have a distinctive Cleveland athletics design near the words: Our City. Plays Hard. The price will be $15 on-site or $15 including shipping if purchased directly online through Hermes, and there will be a discount on bulk orders if purchased directly online through Hermes.
“Corporate Challenge is a fabulous team building, networking, wellness and charitable initiative and the Moving Forward Fund is an excellent way to further expand the charitable component of the Challenge,” Hermes Sports & Events spokesman Joe Neroni said. “When the Weatherhead student group came to us with this idea, we immediately saw the potential and wanted to support it in any way we could.”
Gold said the learning experience involved engaging with various stakeholder groups, from Hermes to the development office at Weatherhead and people at the art institute. “This has been the most practically valuable educational experience of my life,” Gold said.
“What we are especially proud of is that this is a student-led endeavor that creates opportunities for students, by students,” said Weatherhead Director of Regional Development and Campaign Giving Jennifer Nye.
Posted by: Emily Mayock, May 2, 2011 09:02 AM | News Topics:
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