BRANDING TASK GROUP SEEKS YOUR INPUT

Dear Case Western Reserve University Faculty, Staff and Students,

As you may be aware, Interim President Gregory L. Eastwood, M.D., has created a Branding Task Group (BTG) to study the logo, word mark and nomenclature that the university employs as part of its graphic identity program. Dr. Eastwood has charged the Task Group to provide the Board of Trustees with a report and recommendations at the February 23, 2007, Board meeting.

The Branding Task Group has contracted with Lipman Hearne, an internationally renowned marketing communications firm, to assist with research and branding expertise that will provide the foundation for the recommendation to the Board. Lipman Hearne has already interviewed a great number of people on campus, held focus groups with Cleveland-based alumni and will be interviewing more alumni and prospective students in the coming days. The members of the Task Group want to hear from a wide range of stakeholders as they consider the charge and the recommendation to the Board.

I hope you will be willing to assist the BTG with this important matter. Later today you will receive an e-mail from Lipman Hearne asking you to take part in an on-line survey. The survey is brief; it should take you no more than a few minutes to complete. A similar survey has been distributed to a random sample of our alumni.

I want to assure you that your e-mail address is secure and will not be used by Lipman Hearne for any other purpose. Additionally, the surveys are anonymous. The information you give will not be linked to your name. I sincerely hope you will choose to participate. Your responses will be invaluable as the Task Group concludes its deliberations and provides a recommendation to the Board of Trustees.

If you have any questions or concerns, please do not hesitate to contact me.

My best wishes on behalf of the Branding Task Group,

John Hachtel
Associate Vice President
University Marketing and Communications
Case Western Reserve University


Branding Task Group Members:

Co-chairs of the Branding Task Group are:

Ted Schroeder
Trustee, Case Institute of Technology and Graduate Studies alumnus

Tim Callahan
Trustee, Weatherhead School of Management E.M.B.A. alumnus

Serving on the committee are the following:

Richard Baznik
Director, Institute for the Study of the University in Society

Ted Castele, M.D.
Trustee Emeritus, Western Reserve alumnus

Grover C. “Cleve” Gilmore
Dean, Mandel School of Applied Social Sciences

John Hachtel
Associate Vice President, Marketing and Communications

Lara Kalafatis
Vice President, University Relations

Lisa Marshall
Associate Dean, School of Medicine

John Massie
Alumni Association, Case Institute of Technology alumnus

Mohan Reddy
Dean, Weatherhead School of Management

Jeff Robison
Vice President, Development

Adam Rupe
Undergraduate Student Government

Matt Schiefer
Graduate Student Senate

Lynn Singer
Deputy Provost and Vice President for Academic Programs

Cyrus Taylor
Dean, College of Arts and Sciences
Albert A. Michelson Professor of Physics and Chair of the Department of Physics

Liz Woyczynski
Director, Admissions

CAMPUS NEWS

Faculty, staff, and students are invited to nominate students for the 2007 Who's Who Among Students In American Universities and Colleges. Students with third and fourth-year status will be selected based on criteria such as: scholarship ability; participation and leadership in academic and extracurricular activities; citizenship and service to Case; and potential for further achievement. Inducted students will receive a reception in their honor, along with the opportunity to win a scholarship valued up to $5,000. The nomination deadline is January 26, and the nomination form can be filled out online at http://steamroller.case.edu/Tools/Survey/Surveys/TakeSurvey.aspx?surveyid=1219. For more details about the program, go to http://studentaffairs.case.edu/awards/whoswho/.

The strength of Case Western Reserve University relies on the integrity of all of its members and constituents. When matters of an ethical or illegal nature come into question, the campus community has a third-party ethics and compliance hotline available to report these concerns. Questionable activities might include: falsification of time sheets or university records; purchase of personal items with university funds; information security breach; misuse of sponsored research funds; or improper financial reporting. Individuals may call the Integrity Hotline, available 24 hours daily, at 866-483-9367, or file a report online at a secured Web site, https://www.caseintegrityhotline.com. For additional information, send e-mail to hotline administrator halle.lewis@case.edu.

A research study investigating the effects of snoring (sleep apnea) treatment on sugar levels, blood pressure, and cholesterol is now underway. If eligible, screening for sleep apnea and diabetes will be provided at no cost, and participants will be compensated for their time and will receive medical testing and treatment of sleep apnea at no cost. Potential volunteers need to be between the ages of 18 and 75; have sleep apnea or a history of snoring; have impaired glucose tolerance but not diagnosed diabetes; and must be in otherwise good health without excessive daytime sleepiness. For more details, e-mail kathryn.clark@case.edu, or joan.aylor@case.edu.

CASE IN THE NEWS

Case president warns of larger deficit

The Plain Dealer, January 19, 2007
http://www.cleveland.com/news/plaindealer/index.ssf?
/base/cuyahoga/116920838349660.xml&coll=2

A dip in enrollment and lower-than-expected money from research grants has Case Western Reserve University's interim president warning of a budget shortfall even larger than predicted. Tucked in the middle of a letter to the university community that interim president Gregory Eastwood posted online Thursday was a warning that the budget shortfall could be $14 million this year, instead of the $10.5 million predicted last summer. But Eastwood's warning was quickly cushioned by the university's chief financial officer, Hossein Sadid, who said the budget includes a $5 million contingency fund for just such a purpose. Sadid said late Thursday that his projections have the deficit at $10.5 million

Case projects bigger deficit

Crain's Cleveland Business, January 18, 2007
http://www.crainscleveland.com/apps/pbcs.dll/article?
AID=/20070118/FREE/70118002/1008&Profile=1008

Case Western Reserve University is forecasting a $14 million deficit for the current fiscal year, boosting the expected deficit of $10.5 million by 33 percent. In his letter to the community, interim Case president Gregory Eastwood said the latest forecast is for a total operating budget of about $830 million for the fiscal year ending June 30, 2007.

Study finds receptor that may be linked to Alzheimer's

The Plain Dealer, January 19, 2007
http://www.cleveland.com/news/plaindealer/index.ssf?
/base/news/116920803649660.xml&coll=2

A receptor that acts as a kind of traffic cop in the brain appears to be linked to Alzheimer's disease, an international study has found. The Case Western Reserve University School of Medicine participated in the international collaboration, which provided an important clue in how plaque finds its way to the decaying brains of Alzheimer's patients.

The Sound of Ideas radio program

WCPN, January 17, 2007
http://www.wcpn.org/podcast/audio/2007/01/0117soi.mp3

Tom Zawodzinski, the Ohio Eminent Scholar for Fuel Cell Research and the F. Alex Nason Professor of Engineering, was featured on WCPN's The Sound of Ideas to discuss current efforts to put northeast Ohio at the center of the alternative energy industry.

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HIGHER ED NEWS

Holding trustees accountable

Inside Higher Ed, January 19, 2007
http://www.insidehighered.com/news/2007/01/19/agb

The Association of Governing Boards of Universities and Colleges has release a statement aimed at better defining to whom, and for what, board members are accountable. In broad strokes, the areas on which the "AGB Statement on Board Accountability" seeks to focus trustees' responsibilities may seem unsurprising: the fiscal integrity of their institutions, how boards conduct their own business, the educational quality of the institutions, and oversight of the president.

Profiling the American freshman

Inside Higher Ed, January 19, 2007
http://www.insidehighered.com/news/2007/01/19/freshmen

Researchers at the University of California at Los Angeles surveyed 270,000 entering undergraduates at roughly 400 colleges across the country. This year's data show that the first-year students are increasingly politically minded and moving away from the center of the political spectrum. They are far apart on many social issues and appear mixed on affirmative action. They are concerned about financing their educations and are fully confident in their academic abilities.

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EVENTS

Renowned British group Hilliard Ensemble will perform "Fortuna desperate: English & Italian Songs & Madrigals," at 3 p.m., January 28, for the Chapel, Court & Countryside: Early Music at Harkness series. Called "the Rolls Royce of vocal ensembles," this male vocal ensemble performs the great works of the Medieval, Renaissance, and contemporary periods. For ticket prices and additional information, call 368-2402, or go to http://music.case.edu/ccc/.

For a list of other events and activities on campus today, refer to http://www.case.edu/webdev/webevent/calendar.htm.

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FOR FACULTY AND STAFF

Nominations are sought for the Glennan Fellows Program, which is designed to reward excellence in faculty and to facilitate their growth as teacher and scholars. Nominees must be regular, tenure track faculty members. The awards are for $6,500, and the funds may be used to support a wide range of activities related to teaching and education. Nomination letters are due to UCITE by January 29. For a complete list of details, refer to http://www.case.edu/provost/UCITE/glennan.htm.

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FOR STUDENTS

Reminder: The Community Service Fair is from 12:30-1:45 p.m., today, January 19, in the Thwing Center ballroom. The event will showcase service opportunities and programs to engage students in the community. For additional information, go to http://studentaffairs.case.edu/civicengagement.

Phi Gamma Delta Fraternity (nicknamed "Fiji") will establish a new fraternity on campus this spring. Phi Gamma Delta is an international men's social fraternity that currently has 107 chapters and five colonies across the United States and Canada. The fraternity is seeking first-year through fourth-year students. Recruitment begins January 21. For more information, visit http://www.phigam.org/.

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PERSONNEL

Edward Hill recently joined the university community as a coordinator in the adolescent health division.

Jessica Santiago-Smith recently joined the university community as a secretary in the dermatology department.

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ACCOLADES

Sophomore wrestler Drew Gardella was recently named University Athletic Association Athlete of the Week in his respective sport.