Final Four: University Community Asked
for Opinion of Final Design Concepts

logox.jpg

Case Western Reserve University is seeking community input once more as it begins the final step in its visual identity design process.

About a month ago, the university asked students, faculty, staff, alumni and friends what they would like to see in a new logo through online and campus forums and then collected feedback on 21 rough sketches through an online survey and campus logo fair.

About 4,000 members of the Case Western Reserve community—including 400 people who attended the campus logo fair—responded to the survey of concepts being considered as part of the university’s new visual identity design process. About 52 percent of those who participated in the survey were alumni, 26 percent were students and 17 percent were faculty and staff. About 5 percent identified themselves as other or did not answer.

In addition to the survey results, more than 2,000 individual comments have been received.

Now the university is asking for additional input on refined versions of the four most popular sketches. These concepts have been designed in color and applied to a few “extreme” examples, including a brochure, banner, business card and Web site. Some concepts will look different from the original sketches because of the additional feedback and how they fit—or do not fit—in the sample applications.

Students, faculty, staff, alumni and friends are now invited to share their opinions of these four refined concepts, taking into account the full set of applications, in a second online survey. These designs represent images that members of the university community found appealing and indicated were representative of the university's history, traditions and future potential. These concepts also are designed to address the recommendations of the university’s Branding Task Group, including providing equal representation to Case and Western Reserve and building on the current university logo.

The survey will remain open through Tuesday, May 22. The Branding Task Group and its Implementation Committee will use results from this new survey to provide a final recommendation in the visual identity design process.  

Commencement Travel Advisory

Construction on the Cornell Road Bridge and Euclid Avenue and the Cleveland Marathon—which takes place on Sunday, May 20, and passes through University Circle—will affect parking and traffic routes on the morning of commencement. The commencement travel advisory contains details on directions to and from campus and on streets in University Circle that will be closed or restricted for part or all of the day.

Campus News

The Mandel School of Applied Social Science's the Gallery @ MSASS features local artists Keesha McMillian and Patrick E. Flanagan through the end of May. The exhibit features portraits of people and animals and landscapes. Viewing times are 8:30 a.m. to 5 p.m. weekdays. On Sunday, May 20, the exhibit will available to the public from 2-3:30 p.m.

The Blackboard System will be down for system maintenance from 6 p.m., Saturday, May 19 to 6 a.m., Monday, May 21. Users will not be able to access Blackboard in that period, so please plan course activities accordingly. The Case Blackboard system should be available again for use on Monday, May 21.

It is time to renew lockers at Veale Center for the 2007-08 school year. The fee is $40 for students, $75 for faculty and staff and $95 for recreation cardholders, payable by check or cash only. Stop by the Issue Room to renew lockers now through June 29. Those not renewing lockers should make plans to remove their belongings by June 29. Leftover items will be bagged and stored until August 3; items left after this date will be discarded.

For Faculty & Staff

Instructors may now view anonymous student course evaluations for spring 2007 submitted via the new online course evaluation system. Refer to the Web site and follow the sign-on procedure. Summary statistics for the evaluative questions are expected to become available around June 1.

For Students

Students: Shape up for the summer though 1-2-1 Fitness Center's special program now through August 26. A valid Case ID required to receive special student rate. Non-Case Western Reserve University students also welcome.

Events

The Doc Oc Memorial Fiesta at Wackadoo's in Thwing Center gets under way from 4:30-6:30 today. The campus community is invited. Admission is $10 at the door. Proceeds will benefit the Doc Oc Statue Fund.

Thrity Umrigar, assistant professor of English, and author of The Space Between Us, is the featured author for the Cleveland Public Library's Writers and Readers Series on Sunday, May 20. Her talk begins at 2 p.m. at the Main Library, Louis Stokes Wing Auditorium, East 6th Street and Superior Avenue. For details, call 216-623-2800.

Refer to the Web event calendar for a list of events and activities on campus and in the community today and in the days ahead.

May 16, 2007

A daily newsletter published by the Office of Marketing & Communications, Case Western Reserve University. Submit items for inclusion to: case-daily@case.edu.

Case in the News

The old college try

The Plain Dealer, May 16, 2007
Story mentions Case Western Reserve University as among one of 200 colleges and universities nationwide to have a student-run financial investment club or program that has proven profitable.

Profit as we know it could be lost with new accounting statements

The Wall Street Journal.com, May 12, 2007
Gary Previts, associate dean and professor of accounting at the Weatherhead School of Management at Case Western Reserve University, comments on a proposal to change the way accountants prepare financial statements, specifically what is referred to as net income or net profit.

With a little information, who needs outsourcing?

CNNMoney.com, May 15, 2007
Economics professor Susan Helper of the Weatherhead School of Management at Case Western Reserve University, offers comments about the manufacturing industry and the challenges facing small manufacturers that seek to go global.

Higher Ed News

Higher Ed and 2008

Inside Higher Ed, May 16, 2007
In the last week or so, higher education appears to have arrived as a 2008 campaign issue. Democratic candidates are vying to be the boldest defender of student loan borrowers and one in particular -- John Edwards -- has issued proposals that are unusually detailed for this early in a campaign.

Ivy league crunch brings new cachet to next tier

The New York Times, May 16, 2007
Call them second-tier colleges (a phrase some administrators despise) or call them the new Ivies (this, they can live with). Twenty-five to 40 universities, traditionally perceived as being a notch below the most elite, have seen their cachet climb because of the astonishing competitive crush at the top.

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