January 09, 2007
Do startups really need formal business plans?
The Wall Street Journal online, January 9, 2007 (subscription required)
Business schools and consultants have long preached that writing a formal business plan greatly improves a startup's odds of success. But a growing number of academics are questioning whether that's really the case. Scott Shane, a professor at Case Western Reserve University, says most studies that discount business planning are flawed because they don't correct for business failure rates, only accounting for businesses that survived. Read article.
Posted by: Heidi Cool, January 9, 2007 11:09 AM | News Topics: Business, Faculty, The Wall Street Journal, Weatherhead School of Management
http://blog.case.edu/caseinthenews/2007/01/09/do_startups_really_need_formal_business_plans
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