iTunes@Case - Part II
I'd like to explore my previous idea of iTunes@Case a little further. As I stated before, Stanford has used iTunes as a media content delivery platform free and available to use for all. With Aaron Shaffer and the Freedman Center leading the way by helping Case create podcasting content on the excellent Blog@Case system, is it time to explore using iTunes as a media content delivery platform for here at Case as well?
I believe the answer is a resounding yes. I would imagine however, that creating enough content to make the system worthwhile would be the biggest barrier. We have to start somewhere. Edmunds.com is using iTunes and podcasting technology to delivery free video reviews of various cars delivered straight to the consumer. What if we did the same thing with Case's content?
Off the top of my head, the two departments I support, Human Resources and the Controller's Office, both have different gatherings that would make sense to record and be made available for all Case employees online. For HR, the Open Forum Benefit's Meetings; for the Controller's Office, the yearly Information Sessions.
I'm sure there are plenty of other examples of meetings and forums that would make sense for other departments. Aaron recently brought up the ITS Open Forums. Recordings can be made of the Commencement Addresses, as was done at Stanford. The Athletic Department could get involved by providing game coverage.
Professors could even record their various lectures and place them online. It would fit right in line with the Open Courseware initiative. Think of it: a new way to entice new students to come to Case; a try-before-you-buy method so to speak. Potential students could access a variety of content and see the quality of the professors here at Case and make a more informed choice of the school they choose to attend. Get them hooked on a lecture series, for example, and they'll beg to see more. Sure, you can see more! Just head right on down to the Admissions Office.
So, string enough quality content together and you start to have something worthwhile. However, finding your content can start to become a problem. For that you need a depository, a one-stop-shop. The solution Stanford chose was iTunes and the final product is brilliant and something I'd love to see here one day.
So let's go out there and make some content!
Posted by Chuck Yoder
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