November 17, 2005
Stupid Mass E-mails
Somebody please tell me why this was sent to the whole campus:
Dear Case campus member,REMINDER: DEADLINE TO PURCHASE THE 2006 ENTERTAINMENT BOOK IS THURSDAY, DECEMBER 1, 2005
Do you dine out?
Frequent the cleaners?
Purchase specialty items?How would you like to take advantage of significant savings over the next year beginning this November?
By purchasing and using the 2006 Entertainment Book, you can do just that. Save money on athletic merchandise, golf, and garden supplies, and at restaurants, hotels, movies, the theatre, and other amusement opportunities. Receive hundreds of discounts in hundreds of places.
Purchase your discount book today in the Office of Equal Opportunity and Diversity, Adelbert Hall 310. Save $5 off the purchase price of the book today. Save hundreds more when you begin to use the book this season. Cost of the book is $25 which includes your discount. We accept cash or check (make payable to Case). Proceeds from the sale of these books will be used to support diversity activities across campus.
Some of the establishments listed in this year's book are:
Foot Locker
Regal Cinemas
The House of Blues
Ferris Steakhouse
Dunkin' Donuts
Bed Bath & Beyond
Sherwin Williams
Ace Hardware
Gale's Garden Center
Stonewater Golf Club
Trattoria on the Hill
Hundreds of othersThe 2006 Entertainment Book makes a great gift. Purchase two: One for yourself and one for a family member or friend. Books are selling fast. To reserve your 2006 Entertainment Book, reply to Shirley Mosley at shirley.mosley@case.edu or call 368-8877.
This is getting out of control. Somebody needs to take submissions like this, put a blurb in an existing newsletter with a link to this content and call it a day. There is no reason why I should have received a single e-mail dedicated to this.
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Comments
This email seems very appropriate for the entire campus. Not only is a fundraiser to support diversity activities on campus by a a Case office, it is a benefit to all faculty, staff, and students that this is being offered at $5 off. I would think that if you are using an organization's information structure, you would expect an occassional email that pertains to the entire organization. Just like if you had used Hotmail, you would get MSN related advertisements.
I would have loved to send an e-mail about Case Wiki to the entire campus. It is a service offered by the university and I would have loved to advertise it to the whole campus.
The problem here is that as the number of e-mails increases, so does my apathy towards their content. I have a filter on my mail reader that automatically moves every message addressed to case-campus@case.edu to a separate IMAP folder, which I have named "Case Crap." The fact of the matter is that about one in ten e-mails sent to case-campus I actually care about. What I prefer are the once-a-week e-mails that list everything going on and provide a link for more information.
Somebody needs keep their finger off the send button and exercise a little bit more editorial control.
I disagree with Brian. The opening of the Freedman Center affects all of campus. Did we send out a mass email? No. Wackadoos changing hours affects all of campus. Do we send out a mass email? No. The business school being ranked 8 by the Financial Times is relevant to the campus. Mass email? No. The COSI department is closing. Mass email? No.
Greg's example above is great. I deleted it without reading it. There is too much non-immediate information being distributed with mass email. I'm not saying the info shouldn't be disseminated in some manner, but yet another mass email may not be the best way.
I think the way the campus as a whole communicates currently, mass emails still work, at least until every department constructs similar web sites with currently updated information and provides RSS feeds. Right now too many departments do not maintain updated web sites or offer RSS feeds. I would be more interested in initiatives that push that technology, rather than eliminating mass emails for now. I thinking the signs taped to everything around campus and blowing down the sidewalks are more annoying than the emails which I can filter out or delete.
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