June 11, 2006
Wait a Minute Here
While watching the NBA finals tonight, I saw the Coors Light commercial advertising their new bottle "feature," a label with insulation that prevents heat from entering the bottle and keeps the beverage cold. "That's a really good idea," I said to myself. I don't know how many times I've been enjoying a quality import (or microbrewery product) only to be slightly disappointed when it is warm by the time I finish. Warm beer, of course, does not always taste as good as cold beer. Then, reality set in. The beer sporting this new taste-preserving feature is Coors Light. Excuse me!? Coors Light? They have no taste to preserve! (Well, at least they have more taste than Bud and Miller, but I digress.) In summary, good idea Coors. I just wish you would put this bottle feature on higher quality beers, like Killians, which you own.
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Comments
Dude don't knock Coors Light... :) Seriously though, it is about time people start making advancements in bottle design. I'm sure there are very inexpensive solutions available to inventors...the koozie is so 80s.
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