European mega-brewers are better

Most people that lived outside of the US would tell those that are moving to the states that they felt sorry for them having to drink American beer.

Having lived in London for almost 1 1/2 years, that statement is probably true. Let us concentrate on the fact that we are going to compare brand-name beers that have wide recognition, not the microbrews. I know that microbrews and certain local beers in the US are probably better than the national brands, but I will compare those at a future date.

In the US, it is most common to find Budweiser, Coors, MGD, and Busch, then you got the cheap stuff, Hi-Life, Milwaukee Best, and Natural. Then you got the regional which are pretty decent, Rolling Rock, Sam Adams, Yuengling, Molsons from Canada, and so on. I am sure I am missing a few more, but the idea is to compare this group with their counterparts in Europe. The mega-brewers vs. mega-brewers.

Strange enough, I do not see quite a lot of beer advertising on the tele. In the US, you got huge multimedia, marketing campaigns that attempt to sell the brand image rather than beer flavor. Perhaps in London and elsewhere in Europe, they know their beer just tastes good.

Budweiser is the official sponsor of England Premiership Football League, but not all stadiums sell the product. The only place so far where I noticed Bud was selling was at Chelsea FC. The place to drink American beers are at American sports bars in London. For the Brits, they usually favor Carling (British), Carlsberg (Denmark), Guinness (Ireland), Stella (Belgium [corrected]), Fosters (Australia), Corona (Mexico), Heineken (Netherlands [corrected]), and Amstel Light (Netherlands).

If you head over to France, the Kronenbourg 1664 is your beer of choice. In Brussels, it would be Maes or Hoegartner. In the Netherlands, you may get a pint of Jupiler or Grolsch. In Germany, I would recommend the Warsteiner or Kolsch. Asian beers are also popular in continental Europe. Asahi, Kirin, or Sapporo from Japan, Cobra beer from India, Tiger beer (Singapore), Tsingtao (China), and Singha (Thailand).

While some of these items may not be readily available at your local supermarket, you may have to find a state beverage shop to grab a six-pack of those imported beers (such as Bass, Killians, Newcastle, Becks, and so on). Yes, it does cost a bit more, but if you want quality, then that's your choice.

Cheers!

[Heineken is Netherlands, not Germany. my bad, since I have visited the Netherlands several times this year, and I love to get those big stein glasses everytime I order one :P]