China avoids saying oink oink to the Muslims

China Central Television (CCT) announced it would ban all verbal and visual pork references from advertisements during Lunar New Year celebrations next month. The regulations are intended to avoid offending Muslims, who consider pigs unclean animals. China has about 20 million Muslims, less than 2 percent of the population.

It already denied a commercial ad by Nestle SA featuring a smiling cartoon pig and the message, "Happy new pig year."

Is this a bit too sensitive? Shall we see Year of the Pig banned from the Chinese calendar?

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Wall Street Journal (requires subscription)

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