Beer as cheap as bottled water

...is a holiday tradition in Britain, where the stores drop prices to lure shoppers. Of course, not everyone is pleased:

Paul Waterson, president of the Scottish Licensed Traders' Association agreed: " This type of price-cutting just encourages people to drink excessively outside of a controlled environment like a pub.

"The supermarkets want to sell alcohol in the same way that they sell bread or eggs, but you can't. There is a moral responsibility that comes with it."

So, do low prices encourage the overconsumption of milk and eggs? Hey, people drink over the holidays. I know I consume more than usual. Cheap beer wouldn't be the come-on it is if people weren't out for it to begin with. And where does "moral responsibility" end? Will the British someday have to input cholesterol numbers in order to buy eggs?

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