Blush is off the organic apple for Wal-Mart
It appears that Wal-Mart's organic strategy isn't working too well...as I expected. There's a sizeable part of Wally World's clientele that hasn't yet learned to buy produce, let alone organic produce. People who shop W-M are shopping price-first, and while it would be lovely if they saw the value in organic-at-10%-premium (if W-M could ever deliver that), there's no guarantee they will...or that the people who do would get off their liberal high horses and shop at the eevul exploiting Wal-Mart. Nor are organic farmers in a hurry to let their deal go down; this is not a business based on volume. And let's not even get into "China organic."
Unlike many slow-fooders, I'm not a Wal-Mart basher, though I don't shop there much. But turning their business model 180 to go upscale doesn't make any sense to me at all.
Comments
Posted by: rightwingprof
Posted on: April 15, 2007 11:17 AM
But the corporation has already gone upscale, and with great success--at Sam's. In many areas, Sam's provides the largest selection and highest quality gourmet items, at the best prices. Wal-Mart's produce sells off the shelf in no time here (some of it is fine, and some of it not).