Great passionate post from Microsoft blogger, Scoble: No RSS? No downloads? No interaction? Fake content? You're fired!
"Hey, Scoble, we've done a fun site but no one is linking to it."
My first question?
"Do you have an RSS feed?"
"No, this site is for non geeks."
At that point I just lost it. I think I swore a bit. I am so mad 20 hours later that I can't even remember what I said.
That demonstrates an utter cluelessness about how hype gets generated. If you don't have RSS, how will anyone who is a connector build a relationship with your site?
Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired.
I'll say it again. You should be fired if you do a marketing site without an RSS feed.
Saying that RSS is only for geeks today is like saying in 1998 that the Web was only for geeks.
This is true. Ever since I entered Stage III of the Internet, I no longer pay attention to sites without syndicated feeds.