Macaw is a Dutch company specialized in building internet solutions based on Microsoft technology. The company was founded in 1994. When Lisette Hoogstrate, marketer at Macaw, told me that they all have blogs - and that almost everyone use them - I didn't believe her. But it's true.
- Of the 110 employees 90 percent blogs, although some are a lot more active than others. The core group of active bloggers consists of about 25 Macaw employees, Lisette writes in an e-mail.
The blogs are mainly used to share knowledge about technical issues or solutions. But also fun stuff, politics, current events or pictures appear as blog entries. The internal blog system started because of one employee who believed in the idea and wanted to give it a try.
Developers blog, the CEO blogs, the financial manager blogs and, as the screenshot tells us, Lisette herself blogs. Apparently all these posts start conversations too. To 1,509 posts there are 4,155 comments.