I wish I knew what those difficulties were so I could do something to alleviate them. Time? Yes, it takes time to maintain a blog. Effort? Yes, it takes that, too. Don't have anything to say? You would be surprised — knowledge, news, and information you take for granted would find an audience if posted on your blog. Don't see any immediate rewards? Stick with it. It takes time to generate the buzz.
The Kelvin Smith Library runs two very successful blogs: The Library Services Weblog and The KSL Reference Weblog. Both of which have been featured in the news media and several library services monitoring web sites. Of course, there are also two abandoned KSL weblogs: The KSL Tech Blog and The KSL Tech Team News. I wonder why the former two succeeded why the latter two sputtered and died...
Well, granted, not everyone is a blogger and not every organization is well suited to using a blog. You have to figure, with something as new as blogging, that there is probably an 80/20 rule hiding in there somewhere whereupon only 20% of blogs actually become fruitful. But, looking around at other group blogs that have already sputtered out or are struggling to get started, I don't believe we are having even a 20% success rate.
The College of Arts & Sciences played with a blog for a short time before that was given up. I guess they ended up preferring hand-editing server side included HTML files over using the blog system... ??? The Center for Genetic Research Ethics and Law has had some rocky starts and some spurts of activity. The SAGES Peer Writing Crew blog has long been abandoned. The Weatherhead School of Management has attempted to start two blogs – one at http://blog.case.edu/wsom and one at http://blog.case.edu/wsom/frontdoor (which only ever ended up consisting of one post) – both have failed. And, yes, there are others lurking in the shadows; abandoned group blogs set to undergo bit decay.
So, to the new crop of group blogs that have seemingly appeared at the same time (or thereabouts), good luck! Good luck, Mandel Center! Good luck, Dental! Good luck, School of Graduate Studies! And, good luck, Undergraduate Admission! If any of you need anything, don't hesitate to fire an email off to the Case Blog Administrators.