Jeremy Smith's blog

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Branding the University -- Engaging the Community

The "Branding Task Group Implementation Committee" is engaging the community. I think that that is great. There's been some aspersing, but there also has been some really good feedback.

My take on it is that what the University has now is adequately suited to what the University needs. It's more important to move forward.

But it is great seeing the engagement between the University's administration and the community. That, I think, is more important than what the University ends up doing with its brand.

See also: They Should Have Blogged and Case Conversations.