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October 06, 2005

Shopping Carts and McDonalds

Both of the films we viewed at class were interesting, especially the first one. It is no wonder why the one young man has put off going to medical school while working for that company. It seems like such a fun job and even though they have many deadlines and projects they really do not have any reason to get stressed as a result of their environment. None of them have to worry about their ideas being criticized. It is also obvious that they value diversity since they do not want a bunch of mundane suggestions for their product innovations.
Instead of just relying on what their own experiences, they also rely on field research to learn the situations of others. It is shocking that modern shopping carts are not used in stores currently when there are so many injuries caused buy them. The velocity of the shopping cart was addressed and so should be the issue with shopping carts running into cars. To prevent this some stores have resorted to charging a quarter for the use of the shopping cart which is refunded when the cart is returned to its rightful location. Most stores place many of those cart holder spots but that does not fix the problem since some people are too lazy to put them there regardless. Last night my friends and I bought groceries at the local Tops at Severance Circle and for the first time I have encountered another approach to this shopping cart dilemma; bars were strategically placed to prevent shopping carts from leaving the vicinity. Of course as a result this presents an inconvenience to the customers. The customer is forced to carry all their groceries to their car if they are alone or if they are more fortunate by coming with others someone can bring the car to them.
On another issue brought up in our class was how McDonalds may be spending lots of money on ubiquitous technology. In high school I remember being told that a McDonalds existed in California that was practically completely run by computers. So there was no need for workers since people could place their orders by themselves. It always seems as if such advancements eradicate menial labor which makes it more efficient but at the same time leaves people of the lower socio-economic strata unemployed among with young people. Advances in technology possibly allow more jobs associated with computers to exist but others are left out in the cold.
In a utopia it would not be an issue because for every job taken away another job would be released. The world is far from being ideal so it does not make sense that people are unemployed. Places need to be cleaned, litter needs to be picked, and tons of other jobs could be done around to make our surroundings better to look out. If everyone that is unemployed had a job then slums probably would cease to exist. Ubiquitous technology would be created to enhance everyone’s life not just those that work on offices and the upper middle class.

Posted by jnl8 at October 6, 2005 10:36 PM

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Comments

You are exactly right. If some of the major occupations in the U.S would embrace the "no criticism" rule then I feel that ideas would start to flow and real progress could be made. Often times we are so scared as to the social implications of what we are going to say or suggest that we are our own hindrances in the field of progress.

Who knows Joanna, maybe you will work for this company some day! What do you want to do?

Posted by: Britt at October 11, 2005 09:39 AM

Ideo sounded great to me too! Those are interesting observations about the shopping carts. Last time I went shopping, I thought about how the wind can make them travel at 30 miles per hour! My friends and i have a tradition at Giant Eagle on Mayfield where we end the night by pushing the cart into designated cart-spot from far away. I've been much more weary about how I push that cart knowing its possible speeds! I wonder if they should make this information available to customers who might be irritated at inconveniences such as the one you described... Perhaps that might help them to understand how this technology benefits customers and not just sellers.

Posted by: Sheila Nemati at October 18, 2005 02:16 PM

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