Drawing inspiration from 250
In my Marketing 301 class our final project is a business proposal to the Career Center addressing issues they have. The Career Center asked our class to try and figure out how to make more people use the career center. More importantly the Career Center wants to ensure that they will have a good number of repeat customers. Our class began thinking about our experiences with the career center, which for most of us revolves around our Management 250 experience. This train of thought gave us the idea that we should try and design a program that would do what management 250 does, which is force people to use the career center. The only difference would be that we would try and get more people involved. We assumed that if this program was done through Sages we would be able to have every Case student exposed to the Career Center by 2011. This would increase the number of first time users of the Career Center and this would definitely increase the number of repeat customers. The hardest part about using the Career Center is striking up enough courage to go the first time. Management 250 forces that process which gives the students confidence in dealing with the Career Center.
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