Case and Western Reserve
According to President Eastwood's latest letter to alumni and the campus community, the Trustees have recommended that the 2003 innovation in the university's logo be updated again.
I wonder if the projections of the $10.5 million deficit include the costs for new business cards and letterhead, or if those costs will be assumed in the following fiscal year?
As a graduate of the last class of Western Reserve undergraduates (in 1991), I am pleased to see the recognition of Western Reserve as well as Case in the university's history and traditions. As a pragmatist, though, I hope we are not going to lose the benefits of increased name recognition that came with the new branding campaigns and especially with our hosting of the Vice-Presidential debate. We have continued to draw increasing numbers of applications (my understanding is that we are only about 5% behind last year's record-setting numbers), and I believe that significantly benefits the university. The branding campaign is not the only cause of those increased numbers, but it contributed.
I recognize the tradeoff with alumni donations from Western Reserve alumni, and I am not surprised that the trustees have elected to backtrack a bit given how hot the issue of the campus logo has become. Still, I hope it doesn't cost us too much, in terms of dollars or other intangibles.
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