Entries in "BAWB"

November 08, 2006

metaphors for social change

Remember back in May, when I wrote about the metaphors of motivating change? We need a whole new set of metaphors for understanding how social change occurs, as well -- metaphors that acknowledge the relational dynamics that accelerate or dampen social change processes.

Political social change seems to be occurring in the United States. The timeframe for that change ranges from the year (2006) to the generation (1980 to 2006), at least according to Joe Kein at Time Magazine. (Thanks to John Ettorre for his blog post bringing this article to our attention.) Klein's article is headlining 2006 as "the year the Democrats punched back", suggesting that political social change occurs in part as a battle of the fists (or at least of the political ad blows and counterblows). Klein's article ends with a very different metaphor, though -- the metaphor of tides cresting and receding:

"2006 may be remembered as the year that the Reagan Revolution finally crested and began to recede."

I recognize that some may consider 26 years more than a generation, and yet Strauss and Howe's 1992 book Generations called 1982-2003 the Millenial Generation. In political writing, this notion that great waves of right-oriented and left-oriented governing alternate is a familiar one, suggesting that perhaps no social change actually occurs; instead we are just watching a pendulum swinging back and forth very slowly... or, we are the grains of sand on the beach, washed first by one wave, and then by another.

And yet our individual experiences suggest that social change does occur, within one lifetime or less, and that relational dynamics are an important part of how social change occurs.

A generation from now, will history acknowledge that the BAWB conference in NEO two weeks ago was actually the tipping point for how business and academia began to act differently together, to make themselves agents of world benefit? Nadya Zhexembayeva is convinced that it was a tipping point, October 25, 2006. She has been watching for this tipping point for a long time -- she heads up the World Inquiry, an action research project of the Center for Business as an Agent of World Benefit (BAWB). She also served as the host of the Virtual Conference that extended the BAWB Global Forum to additional 500+ participants from all over the world.

Be sure to read what Nadya Zhexembayeva wrote for GreenBiz about BAWB and the tipping point. Read it not just to explore some of the metaphors for social change she evokes -- but also to become your part of the social change that is happening among us and around the world.