Entries in "impression management"

September 08, 2006

Another semester of students begin a blogging experiment

Yesterday, Jeremy Smith gave a fabulous presentation on blogging using the Blog@Case system to interested students in MGMT 250 and 251 this fall. He discussed why it is useful for professionals to maintain a blog, explaining the merits of controlling one's online brand. He also walked through how to start up a blog on the Blog@Case system, how to categorize or tag a blog entry, and how to manage comment spam. Many thanks to Jeremy for a well-organized, crisp, and informative presentation!

If any of my readers are interested in following the MGMT 250 students' blog entries, here's a link that will aggregate all entries that are tagged "MGMT250" (note the lack of space in that tag): topic=MGMT250

Here is the equivalent link for students in MGMT 251: topic=MGMT251. This fall, students in 251 will be starting topical blogs, in pairs or trios... the assignment has been modified slightly, so that there will be more than one student contributing on the same approved topic. I hope that the added number of entries on the same topic will help students find ways to draw traffic to their blogs. I will post later in the semester introducing the topic of each of those focused blogs, once they have an initial effort at relevant entries under their belts.

If you are curious about why I encourage my students to learn how to blog, you might be interested in reading this entry of mine from about one year ago.