Entries in "personal brand"
July 21, 2007
Weatherhead's Dean, Mohan Reddy, continues to impress
In case anyone did not have a chance to read the article that appeared in Crain's Cleveland Business earlier this week, I will underline some of the key news. The headline in Crain's was Reddy's Ready For Action: With much of Weatherhead’s turmoil in rearview mirror, dean aims to revamp its MBA program . Here are a few key excerpts:
"An enhanced executive MBA program and a revamped MBA program will roll out in fall 2008, he said. ... The second year of the program [will] incorporate specialties that would be taught across the curriculum, which would make Weatherhead stand out among other MBA programs, according to Dr. Reddy. Some specialties the school is considering are social entrepreneurship [and] business sustainability. ...
With Cleveland’s population and corporate footprint shrinking, Dr. Reddy said it’s important to create an executive MBA program that appeals to students from outside Northeast Ohio. He said he’s beginning to meet with faculty and advisers now to figure out how Weatherhead can accomplish that goal.In the meantime, he said he’s also in talks with universities in China and India to create joint master’s degrees in areas such as organizational development and science and technology."
As I wrote last December, Mohan is a powerhouse. Stay tuned for positive results in the next year.
June 23, 2007
perhaps the iPhone is not underpriced!
On Thursday, this Wall Street Journal article by Walter Mossberg was the second-most-emailed item in the paper. Mossberg reviewed the Blackberry Curve 8300 and the Nokia N95, two alternatives to the iPhone, and raved about the N95 with its very high-end camera.
Perhaps I was not that far off base in considering the iPhone as a rival for the Blackberry in my previous post about the iPhone vs. the Blackberry and the Treo. There was another article in the WSJ highlighting how much pressure business IT managers are getting from their employees. Many current Blackberry users want to ensure that they can buy a new iPhone on their own, and still access their Blackberry-based work email when they want. Whether Apple and Research in Motion will work out a patch that satisfies security concerns is an open question... I'm fortunate that the outcome of that negotiation will not affect my ability to use an iPhone for email.
I do still want to know what the monthly charge will be from AT&T for data charges, though. That would make me think... but not for very long. I hope there are still some iPhones available in Cupertino on Sunday, July 1!
June 21, 2007
benefits of daily writing
Liz Strauss has written a neat post on reasons to write which echoes my post from a while back about why I ask students to blog. Although management is often described as primarily an oral craft, I continue to insist to my students that the ability to write well is a great ace in the whole. That skill impresses others who value critical thinking and attention to detail, helps one make a good first impression, and sharpens the ability to think analytically and critically. All this is true not just for current students, but also for those who are already in the workplace. If you're not happy with your writing skills, then take Liz Strauss' advice, and begin a daily practice -- it can only yield positive rewards!
June 16, 2007
iPhone takes on the Blackberry and the Treo
I am by no means a marketing expert, but it doesn't take much education on the topic to figure out that products anyone can acquire are less desirable to trendsetters. Perhaps most users of the Blackberry and the Treo are not trendsetters -- perhaps they like to just follow the crowd. They may even be required to do so. (I have certainly been told that more than one employer requires the use of Blackberry, a dubious policy for organizations to adopt if they are to recruit and retain outstanding employees in today's world of work.)
The question is, how many people want to be trendsetters? My guess is, more than the number who will be able to acquire an iPhone between now and Christmas. Probably by a factor of three or four.
I'm definitely a trendsetter-wanna-be. The demo of visual voicemail was appealing -- I hate having to wade through seven voicemails without knowing if any of them were left by anyone I'm really waiting to hear from, or if they're just lower-priority communications that should have been sent through email. Appealing, but not compelling.
It was the demo of websurfing on the iPhone that was compelling. Clearly, I'm in the target market, because the webpage being surfed is not myspace -- it's the New York Times. The demo shows that Apple has applied the same attention to human-computer interface when designing the iPhone that they have become known for with their operating systems, laptops, and iPods. This commercial is really all the instruction in using the iPhone any typical user will need.
So, I have signed up for a Cingular/AT&T cellular account, and for email alerts with both the cellular provider and with Apple directly. I'm not going to be camping outside a cellphone store on the night of June 28, but I'd love to be able to figure out how to acquire an iPhone before I attend the Academy of Management annual international meeting in Philadelphia at the beginning of August. Perhaps I would not even need to take my laptop with me! It could be a new frontier in flexible work.
How much of the Blackberry and Treo market will Apple be able to take a bite of between now and Christmas? This report from last December doesn't even show Apple as a player in the "converged mobile device" market -- and in fact, the manufacturers of the Blackberry did not hold the top market share spot. That honor went to Nokia, with 38.7 million units shipped. Nokia also holds top honors in the smartphone market segment. The unknown is how Apple's exclusive partnership with Cingular/AT&T will affect trendsetters' willingness to go with the iPhone.
The logical followup question is, how much will the converged mobile device market grow between June 29 and the end of December? The 42 percent growth rate over 2005 sounds quite impressive. My bet is that the rate will be at least sustained, if not increased, through the end of 2006. In some ways, accelerating the growth of this market segment would be just as much of a victory for Apple as stealing market share away from the Blackberry or the Treo would be.
Once again, Steve Jobs' team will be creating an entirely new stream of Apple customers, who will almost inevitably be drawn to purchasing songs on iTunes and laptops at the Apple Store. Here's hoping that the product launch on the 29th doesn't cause any riots!
December 22, 2006
a new powerhouse for Weatherhead
He may only be 5-foot-2, and yet, Mohan Reddy can light up a room. He is modest and unassuming, and does not choose to step into the spotlight; however, he can carry burdens far greater than most, and without forgetting to stop and ask "how are you?" of his colleagues, students, or alumni.
Mohan was named the interim dean of Weatherhead in August of this year (2006), and at that time, I did not know him well personally. (Click on the link below to read more.)
September 08, 2006
Another semester of students begin a blogging experiment
Yesterday, Jeremy Smith gave a fabulous presentation on blogging using the Blog@Case system to interested students in MGMT 250 and 251 this fall. He discussed why it is useful for professionals to maintain a blog, explaining the merits of controlling one's online brand. He also walked through how to start up a blog on the Blog@Case system, how to categorize or tag a blog entry, and how to manage comment spam. Many thanks to Jeremy for a well-organized, crisp, and informative presentation!
If any of my readers are interested in following the MGMT 250 students' blog entries, here's a link that will aggregate all entries that are tagged "MGMT250" (note the lack of space in that tag): topic=MGMT250
Here is the equivalent link for students in MGMT 251: topic=MGMT251. This fall, students in 251 will be starting topical blogs, in pairs or trios... the assignment has been modified slightly, so that there will be more than one student contributing on the same approved topic. I hope that the added number of entries on the same topic will help students find ways to draw traffic to their blogs. I will post later in the semester introducing the topic of each of those focused blogs, once they have an initial effort at relevant entries under their belts.
If you are curious about why I encourage my students to learn how to blog, you might be interested in reading this entry of mine from about one year ago.