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March 30, 2008
Experiential Learning 2.0 ... A series of short entries about the nexus of collaboration technology and education
Case Western Reserve University's TiME program offers students a masters in management and engineering. Integrating project-based learning for engineering graduates from around the world with broad exposure to topics like product design, marketing, intellectual property, and information systems, the program is an outstanding example of innovative curriculum for the 21st century.
This year, a group of students from the TiME program teamed with Mobile Discovery to pilot the launch of 2D bar code technology into the college and U.S. market. For those who have visited Japan, more than 95% of people in Japan know what QR (Quick Response) 2D bar codes are and 93% of those have used them. Those heading out this week to the annual CTIA conference, can catch keynotes and panels featuring the collaboration between Case Western Reserve University, Mobile Discovery and other partners like USA Today, QVC, Sprint (and other mobile carriers). Here is a short video on the launch and the collaboration.
Lev Gonick
Case Western Reserve University
Cleveland, Ohio
March 30, 2008
Posted by lsg8 at March 30, 2008 10:56 AM
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Comments
It should be noted that:
Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.
Scanbuy uses the indirect encoding method for their barcode resolution process.
Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.
NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995.
http://neom.com/13.html
NeoMedia and Scanbuy are currently in litigation. What happens if NeoMedia seeks a permanent court ruling enjoining Scanbuy from ever infringing on NeoMedia's patented process?
Food for thought.
Posted by: streetstylz at March 30, 2008 02:57 PM
Thank you for posting. Seems interesting
Posted by: truckersservices at March 30, 2008 06:19 PM
This is a great start to get people to notice and recognize what mobile codes are.
The next thing that mobile web users and consumers need to ask themselves is, Can my reader click or receive information from any of the other physical world objects other than QR codes? What about data matrix, Aztec (which the airline industry is using), Maxi codes, 1D barcodes (EAN and UPC), logos, trademarks, keywords, slogans, billboards, and RFID tags?
If your reader does not have these abilities, you can get the reader than can perform all of these and more at http://www.neoreader.com
Posted by: Swampthing at March 30, 2008 10:03 PM
Looks like we have the NEOM PR team on here. Scanbuy, care to defend yourself?
Posted by: whodat at March 31, 2008 04:21 AM
Scanbuy's CEO Jonathan Bulkeley openly admitted to using NeoMedia's patented encoding and resolution process.
Listen here:
http://www.regardingid.com/audio/episode7_030608.mp3
Jonathan Bulkeley: "Everything is on the server. So the code is just an index which goes to the server."
Scanbuy uses the indirect encoding method for their barcode resolution process.
Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.
Posted by: streetstylz at March 31, 2008 06:07 PM