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April 16, 2008

Google, QVC and Case Western Reserve University

Now Google; a research group at Case Western University; and QVC, the home-shopping network, are all betting on 2008 as the year marketers will finally help crack the QR code.

This is the lead-in on a feature story in today's Advertising Age


From the article...

... Case Western turns Japanese

Enter Case Western University's Institute for Management and Engineering, which began using its own 2D codes, called EZcodes, around Case Western's Cleveland campus in February. The codes are found everywhere from transit stops, where students can scan them to see when the next bus would arrive, to applications on Facebook and MySpace, to the student newspaper where QVC recently began rolling out its own marketing campaign with Mobile Discovery. As QVC's CMO Jeff Charney said, "We wanted to make the Case campus look like downtown Tokyo."

Presentations from students and faculty involved in the project will be featured in Case Western Reserve University's Summit on Collaborative Technology and Campus Engagement on May 8th, 2008.

Lev Gonick
Case Western Reserve University
Cleveland, OH
April 16, 2008

Posted by lsg8 at April 16, 2008 04:22 PM and tagged

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