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April 24, 2008

YouTube Effect on University Converged Media Efforts

This item from today's Case Daily Bulletin. Universities like Case Western Reserve University are leveraging pervasive consumer platforms like YouTube (in what techies sometimes call 'platform as as a service) to augment our own infrastructure in an effort to reach both campus and off campus audiences. The power of the YouTube effect has been obvious. In the pre-soft launch (which got announced today), more than 8000 video views of campus lectures, presentations, student videos, and documentaries have been viewed from beginning to end. Audiences have tagged these video assets with favorites and comments. The impact of YouTube (and iTunes) will be the subject of continuing exploration with other Universities as well as key leaders from Google and iTunes at the forthcoming Collaborative Technology and Campus Engagement on May 8th (registration is linked).

Case Western Reserve University is expanding its reach in cyberspace with the launch of its own dedicated YouTube channel.


From "The Story of Case Western Reserve University" to President Barbara Snyder at The Spot, the university's YouTube unique playlist of news, events, stories and special interests currently includes 111 videos. The "Stuff for Your Brain" section features multi-media of more than 70 classes, public lectures and presentations.

Coming soon to Case YouTube: some full courses, every session of several semester-long classes on video, online.

Already available at http://youtube.com/case are athletic competitions and gospel concerts, center dedications and campus celebrations, research collaborations and summer reading speaker -- now with 300 times the views and visibility of previous Internet instruments.

Even without an official launch announcement, the university has garnered more than 7,000 views in its first two weeks on the world's leading online video-sharing Web site.

YouTube allows people to easily upload and distribute clips on youtube.com and across the Internet through other sites, blogs and e-mail.

Faculty, staff and students interested in adding content to the Case Western Reserve YouTube channel should send their video clips to MediaVision.

Still in its early stages, the university's full YouTube channel will officially launch this fall with increased accessibility, including opportunities to subscribe to feeds as well as upload additional video collections.

MediaVision also is working on a Case iTunes University site, expected to go live around the start of the new academic year.

Lev Gonick
Case Western Reserve University
April 24, 2008
Phoenix SkyHarbor Airport heading back to Cleveland)

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April 16, 2008

Google, QVC and Case Western Reserve University

Now Google; a research group at Case Western University; and QVC, the home-shopping network, are all betting on 2008 as the year marketers will finally help crack the QR code.

This is the lead-in on a feature story in today's Advertising Age


From the article...

... Case Western turns Japanese

Enter Case Western University's Institute for Management and Engineering, which began using its own 2D codes, called EZcodes, around Case Western's Cleveland campus in February. The codes are found everywhere from transit stops, where students can scan them to see when the next bus would arrive, to applications on Facebook and MySpace, to the student newspaper where QVC recently began rolling out its own marketing campaign with Mobile Discovery. As QVC's CMO Jeff Charney said, "We wanted to make the Case campus look like downtown Tokyo."

Presentations from students and faculty involved in the project will be featured in Case Western Reserve University's Summit on Collaborative Technology and Campus Engagement on May 8th, 2008.

Lev Gonick
Case Western Reserve University
Cleveland, OH
April 16, 2008

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April 10, 2008

Blogging From the Knight Center in Akron, Ohio

Today, The John and James Knight Foundation announced a 5 year, $25 million investment in Universal Access to create the 21st Century Public Square. The Knight Foundation partner for this unprecedented investment in Community Broadband Networking will be OneCommunity. $15m will be allocated to support the creation of an Akron-based Knight Center for Digital Excellence and another $10m for the 26 Knight Communities across the country.

In addition, the City of Akron, OneCommunity, and Knight Foundation announced plans to begin the development of a wireless mesh over much of the City combining universal access and public safety. OneCommunity and the Knight Foundation convened a city-wide stakeholders group less than a year ago and the results of the collaboration were on display as leaders of the academic, education, museum, and civic leadership from Akron were in attendance celebrating this announcement.

Connected Communities are an exceptional research and learning opportunity. Having the national Center of Excellence in Akron will afford Northeast Ohio an important opportunity to lead the nation in one of the most exciting, large scale design projects of the 21st century. As the Knight Foundation made clear, for the Foundation, the investment represents nothing less than a commitment to help write the story of transformation of the 21st century.

After more than eighteen months of cultivating relationships between the two organizations, the announcement today should serve to reframe the national debate in the United States. A quilt of Community Broadband Networks represents the most important strategic and public policy position for the future of America, combining the twin commitments of a 21st century strategy for improving quality of life and global competitiveness. As we think about our aspirations for our local communities in the context of the global economy, it's time to 'think local and act global'. Bringing community stakeholders together on developing a shared vision for a connected community that leverages advanced next generation technologies to address community priorities takes a major step forward today.

Lev Gonick
Akron, Ohio
April 10, 2008

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April 03, 2008

Entry 4: Experiential Learning 2.0 ... Video and Rich Media Collaboration Tools Ready For Primetime

Ten years ago it was all hype. Network engineers were rather confident that high quality interactive video over IP networks on campus was the stuff of fantasyland. It was a technology solution looking for a problem that needed fixing. After all, the campus wanted email, web surfing, and maybe some online repositories. The promise of video conferencing and interactive learning environments, scaling across the campus and connecting to the remote, off campus learners to support richer, more enhanced communication had been around as an educational technology goal since the 1950s (of course in analog form).

Until 5 years ago, the dominant mode of technology-enabled collaborative and experiential learning was text-based. Largely a carryover from the pre-digital era, course management systems, e-portfolios, chat and IM are all artifacts of the 20th century. Students entering the university world today need to have outstanding writing skills to communicate, articulate, and analyze the world around them. However, their participatory culture demands more of students today then writing skills alone.

Today, and for the next 25 years the emerging model of technology-enabled collaboration and experiential learning will almost certainly be based on a video and rich media centric view of the world. This is consistent with the world outside the university and it behooves the university to embrace the opportunity to port its commitment to student success and civic development to include serious consideration of a new generation of investments to support video and rich media collaboration tools.

Here at Case Western Reserve University every incoming student, professor, and staff member next fall will have his or her own desktop video conferencing room. For campus members, you can already test the soon to be released general beta test at http://connect.case.edu Over the past 4 months or so, Adobe Connect has been used in beta to support nearly a dozen use cases from ad hoc collaboration, to group and seminar meetings, work groups, student tutoring, faculty office hours, student club activities and the like.

Connect is the front end of a series of video and rich media collaboration platforms that are being deployed in beta and with selective groups of users across the campus. Connect supports desktop video, interactive chat, whiteboard and desktop sharing, polling, and shared presentation environments. It works across platforms and the ease of use both as a presenter as well as participants observer is remarkably easy and well designed.

Ten years from now, video-based collaboration is likely to be as common as sending an email or using a course grade book in blackboard. Technological infrastructure is no longer a serious rate-limiting factor. Our student communities will be quick to adopt, modify, and innovate using this 'native' video-centric platform. It's time for our faculty community to continue its commitment to advance and support student success through effective, engaging, and enhanced learning technologies. It's going to be a very exciting ride.

For a fun yet instructive demo connect to http://mv-adobeconnect.case.edu/p72606752/


Lev Gonick
Case Western Reserve University
Monterrey, Mexico
April 3, 2008

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April 02, 2008

Entry 3: Experiential Learning 2.0 ... From Wireless Campus to Connected Community

Six or seven years ago, wireless connectivity on university campuses was an innovation that some skeptics called a novelty, a technology platform looking for a boutique niche as a reason to exist. Today, across the country, more than 75% of university campuses have or report being in advanced stages of planning an implementation to wireless connectivity. Today, seven years later, at Case Western Reserve University, students, faculty, and staff view wireless services as "digital air." It's just there, like it should be. Visitors to the campus routinely marvel at its availability. Prospective students on campus tour or usually immpressed when you share that wireless connectivity is basically available everywhere. But after six months and certainly after six years no one takes much notice, they just expect it to be there. When surveyed, wireless connectivity ranks at or near the very top of everyone top services that the University IT organization provides. Ask the Deans or Department Chairs and they will tell you that wireless services enable spontaneous group work in the halls and in the cafeterias across the campus. The School of Medicine and Dental Medicine at Case have integrated wireless notebooks and tablets into their core learning platform every day in almost every class. Some innovative faculty have leveraged wireless connectivity to advance interactive and active learning strategies both inside the classroom and in fieldwork-based learning. Wireless technology on the University campus may well be the single most important new enabler of collaborative learning in the past 10 years.

Starting next month, Case Western Reserve University, its University Circle community partners led by OneCommunity, and with corporate support from Cisco systems will extend the wireless coverage area and in so doing extend the learning eco-system for experiential and active learning to area that extends some 5 sq miles around University Circle. University Circle is the epicenter of Cleveland's education, health, arts, and non-profit world and is a natural extension of the Case Western Reserve University's education experience. Seven years ago, the portfolio of applications and ways in which wireless technology would be used to enhance and even transform learning on the University campus was largely unknown. As wireless services are extended to the area around University Circle, there is no doubt that the growing connected community will have every bit as profound an impact on the learning experience and the opportunity to support collaboration in the connected community as it has had across the wireless campus.

Here is a google map screen shot capture of the coverage area.

UnivCircle wireless mesh.jpg

Lev Gonick
Case Western Reserve University
Cleveland,OH 44122
April 2, 2008

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April 01, 2008

Entry 2: Experiential Learning 2.0 ... A series of short entries about the nexus of collaboration technology and education

Today at 9:00 am, Larry Johnson, CEO of the New Media Consortium testifies in Washington, D.C. on virtual worlds like SecondLife as a platform technology and its potential impact on the future of education. Since the mid-80s when psychologists like Sherry Turkle offered insights into Life on the Screen, the convergence of the physical and synthetic worlds has been a reality for now two generations of learners. Learning environments like SecondLife provide those engaged with the unique perspective of 'being there' in a powerful yet playful way that can facilitate profound learning through faculty mentoring, peer learning, active learning strategies, time-on-task, and the communicating of high expectations that students will themselves participate in the making of their own education experience.

As Johnson points out in his testimony:

Over the past two years, an estimated 4,000 educational projects have emerged within Second Life alone, and of the 13,400 regions in Second Life that were active at the time of this writing, more than 1,400 of them were being operated by bona fide educational institutions. Add to this more than a hundred other projects on open-source platforms like Project Wonderland, Qwak, and Croquet.

Education is growing so fast in virtual worlds that it is no longer possible to maintain an accurate list of all the examples of education and training that exist. Immersive, high-fidelity examples can be found in dozens of fields and disciplines, and the list grows daily. Among the fields in which many examples may be easily found are these:

Emergency Response Homeland Security Health Care and Wellness Biotechnology Nanotechnology Government Outreach Civic Participation Cultural Awareness Global Warming The Environment and Ecological Action Civic & Economic Development Business Languages and Cultures The Arts

Here at Case Western Reserve University, we have embraced active and structured experimentation with SecondLife and the Virtual Worlds movement. As evidenced in the short video below, here at Case Western Reserve, in addition to embracing the opportunity to join the real world of the physical and the synthetic for purposes of traditional learning we are also committed to extending our educational technology investments to touch our community and institutional partners as part of the journey.

Lev Gonick
Case Western Reserve University
Cleveland, Ohio
April 1, 2008

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