case western reserve university



December 06, 2012

Crain's Cleveland: Nonprofits Adopting Technology

Rob Fischer

Nonprofit agencies in Northeast Ohio and elsewhere are embracing new technology to reach out and connect with the public, donors, volunteers, and their own management board. Dr. Rob Fischer, Co-Director of the Center on Urban Poverty and Community Development, was interviewed by Crain's Cleveland for "Nonprofits adopting technology to keep up: Tools help groups raise money, communicate" concerning both the need and difficulties. "Everyone knows they should be using more technology to do the kinds of interactions with volunteers, and donors and board members, but it's a tough position for many nonprofits," Fischer said.

Read the full December 3, 2012 article online at Crain's Cleveland with a log-in subscription. The story was also published in the print version of the paper.

Fischer explained some of the problems are due to a "generational nature of technology" and that most nonprofits need to communicate with a diverse population. "We are dealing with four generations of individuals and each has a different tolerance and preference for technology, messaging format and how stories are told."

Dr. Fischer also added that another struggle is that most nonprofits have a very limited communication and marketing budget. New technology professionals have to work within those confines.

The Poverty Center believes in advancing technology for nonprofits and continuously updates its NEO CANDO suite of applications for public use.

The Center on Urban Poverty and Community Development is a research center at the Mandel School of Applied Social Sciences, a graduate school of social work at Case Western Reserve University.