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Market Segmentation - A Guide to Sources of Information

Market Segmentation - A Guide to Sources of Information
Compiled by Ellen Terrell (January 2005)
Business Reference Services, Library of Congress

This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment. Also included are statistical books and other sources whose main focus is on a specific generational, ethnic or other group. In addition, the guide includes references to selected articles and online sources, as well as hot links to relevant subject searches in the Library of Congress online catalog.

Posted by Brian Gray on September 20, 2006 01:21 PM
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