Information Systems Used As Marketing Devices
Information systems have been described as devices used to gather, distribute, and analyze data with the possibility of future usage of that data. The future usage could be a board meeting (Groove Officespace), Graphs/Charts (Microsoft Excel), or Buying/Selling items (eBay). All of these are appropriate uses of information systems, however I want to describe information systems in a different way: as devices to enhance the way a business’s marketing department operates. As we've learned in management 250, a marketing manager would be in charge of using and applying the correct information systems that would increase profit levels. He would suggest using the internet to market or advertise your business on sites such as Google or Yahoo. You can use email to release the newest products to probable users. Finally, you can use classifieds in the newspaper to market your individual business or products. Information systems are excellent marketing resources as long as business managers use them correctly.
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