How Much Passion Should be in a Grant Proposal?

It’s kind of a joke among my close faculty colleagues about how much “passion” I write into my grants. I see persuasive arguments being made in grants in lots of ways. Some people use lots of passion, others are strictly- to- the-facts kind of grant writers. I’m on the more passion end of the spectrum. Not that I use flowery language (a real no-no in grantsmanship), but I do like to raise some emotion about my area and for my project. It’s tough to strike the right balance, but the right balance can be very persuasive. I think the best way to test this is to ask others to read it – and then be open to what they say if they think it should be toned down.

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