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January 15, 2011

Clichés

As someone who reads and writes a lot, I have got attuned to the rhythm of words. When someone uses a cliché, it is as jarring to me as a sudden wrong note in a piece of music.

I personally try to avoid clichés as much as possible and in trying to be alert to them, I started keeping a list of those that I hear that immediately trigger a negative response in me. Here is my list so far:

Speak truth to power
Last time I checked (when used in a sarcastic way)
Think outside the box
When the rubber meets the road
Hit the ground running
A perfect storm
Connect the dots
Light at the end of the tunnel
Start with a clean slate

Anyone else have phrases that grate on the ears (itself a phrase that is on the edge of entering clichedom) that they want to add to this list?

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Comments

You touched a nerve here, Mano! I couldn't agree with you more about the discordance of cliche's. I would also include overused buzzwords in this same ear grating category.

My #1 most jarring phrase is one you pointed out, "think outside the box" This phrase was worn out at least a decade ago, yet people continue to use it. The use of this phrase is irritatingly ironic to me. As people (often leaders) say, "Let's think outside of the box," as a way of communicating, "Let's be creative here." It is always stunningly ironic that someone is urging on creativity by using the least creative phrase possible.

Whew. Okay. I'm off my soapbox.

Other phrases that jar my ears include:

Going forward
Paradigm shift
proactive
mission-critical
stakeholders
boys will be boys
empowerment
drinking the Kool-Aid
stand and deliver
by the numbers
it goes without saying
my two cents


Always fun to play "buzzword bingo," though ... a concept I learned from a Dilbert cartoon years ago.

Posted by TIm on January 15, 2011 02:40 PM

Here are a few more:

Think again
Where I'm coming from
In my past life
Like, whatever
Duh
It is what it is

Posted by Norm Nason on January 15, 2011 04:29 PM

The more I think about it...

Low hanging fruit
Let's touch base
My people will call your people
Let's do face time
Let's take this offline
We're opening a Pandora's Box

Posted by Norm Nason on January 15, 2011 04:32 PM

They keep on coming...

Let's not reinvent the wheel (let's just make it rounder)
Put a bug in his ear
Read my lips
Who moved my cheese?
Team player

Posted by on January 15, 2011 04:48 PM

Mano, a fun game to play is 'Cliche Bingo' also known as 'Bullshit.'

You make a regular bingo card but instead of numbers you use cliches.

Then when attending a conference or watching something on TV you pass out the Cliche Cards.

Then whenever someone uses a cliche people mark it on their card. When they get 5 in a row they stand up and yell 'Bullshit!'

Its a blast to play.

Posted by henry on January 16, 2011 04:26 PM

These are great additions to the list.

Henry,

That does sound a like a fun game but I would not be able to shout out at a speaker!

Posted by Mano Singham on January 16, 2011 06:14 PM

The worst one, IMO, and I'm guilty of it as well, is "I'm just saying..."

Which, as far as I can tell, means "If you disagree, I didn't really mean it."

Posted by Eric on January 16, 2011 07:47 PM

Shalom Mano,

Yes, clichés are often a too-easy crutch for the writer too lazy or too ignorant to dig for the best words.

When I was a baby magazine journalist working freelance for Cleveland Magazine, then Managing Editor Frank Frank Bentayou took me to task for using the hackneyed phrased Best Kept Secret.

Years later I still do my best to follow Frank's advice, but there is also a legitimate use for such clichés as Doh! and others on the above lists. They can be cultural touchstones that, when correctly used, create immediate understanding between writer and reader.

In reading classical poetry, for instance, we miss the meaning of many words and phrases because we lack the cultural point of reference that the writer and intended readers possessed.

One of the most interesting instances of this phenomenon that I've come across are found in Zen Koan, those seemingly mysterious questions regarding the clapping of a single hand and other odd images. While they baffle the untutored Western mind, they make a very different sense to those from the culture that gave them birth.

Consider how an America Zen Master in 2121 might pose this koan to a student: Where's the Beef?

Lazy writing is filled with the clichéd and hackneyed, but writing that makes proper use of these phrases is not necessarily bad writing.

B'shalom,

Jeff

Posted by Jeff Hess on January 17, 2011 09:24 AM

I useful website for those untutored in obnoxiously stupid clichés:

http://unsuck-it.com/

Posted by Jared A on January 17, 2011 10:01 AM

Best practices

For what it's worth

Pull the trigger

Throw under the bus

Xxx wants to be more yyy (I hear this constantly from designers, xxx is an inanimate object)

Posted by Peter on January 18, 2011 11:11 AM

Others seem to have covered all the cliches I could think of, but what irritates me is when people use nouns as verbs, such as "transition." "We're going to transition from this into this." Another habit I find irritating is the use of the infinitive, as in "He wasn't liking it." Instead of "He didn't like it." I say we transition away from not liking it.

Posted by Scott on January 18, 2011 11:19 AM

Scott, I think what you described is a legitimate verb tense. I could be wrong, but I think that's called the past continuous (which is not the same as the imperfect). "He didn't like it" is the simple perfect.

But I'm completely in agreeement with you on the noun as verb garbage.

Posted by Peter on January 18, 2011 01:22 PM

I really like what you are trying to incorporate with, this clichés are life threatening to me.. hahhaa! What i don't like about my list is travel time..When somebody tells travel time exactly 12mn or etc. It's like what if there is danger out there?

My List:
Worth the wait
Best for last
This I promise you
I heard it before
Travel time

Nice post!

Posted by gala on January 28, 2011 07:28 AM

I have a few:

To cut the long story short
Let's cut to the chase
Running in circles
Beating around the bush

Posted by steven on August 6, 2011 09:46 AM

Scott, I think what you described is a legitimate verb tense. I could be wrong, but I think that's called the past continuous (which is not the same as the imperfect). "He didn't like it" is the simple perfect.

Posted by mcbub on September 1, 2011 03:29 AM

have a few:

To cut the long story short
Let's cut to the chase

Posted by mcbub on September 1, 2011 03:31 AM