Feedback
In business, feedback is a very important tool to encourage improvement. It enables individuals or even companies as a whole to analyze themselves and critique the problems so that they can become successful. The best feedback a pharmaceutical company can receive while developing a product is negative feedback. This might sound unusual to expect negative feedback to actually be useful, but there needs to be problems in order to fix them. If the process of development ran smoothly throughout all the production stages, there might be unexpected problems later on that might be too hard or expensive to manipulate. This negative feedback is crucial because it allows them to see all the current problems with the product and gives them the option to implement a viable solution while change is still possible. Pharmaceutical companies receive feedback through empirical analysis and organized experiments. "It's better to receive failure early before it's too late." -Phil Sczeponik.
Comments
Posted by: Chris Carson
Posted on: November 8, 2006 11:36 AM
The primary provider of this negative feedback is the FDA. Before a drug can be marketed and sold in the United States, it must undergo a battery of severe tests and experiments designed by the FDA in order to assure that the new drug does not pose a danger to those who take it.