Why Any Feedback Is Good
When developing a product, it is necessary that all the flaws the product has are sorted out before it reaches the market. Any large imperfection that still exists once the product is being used by the public could create a large financial burden for that company. In a technology industry, you commonly hear about a recall occurring; where they simply announce a defect with the product and they provide a replacement at no cost. However, in the pharmaceutical industry, you can't recall the medicine already given out. If the medicine was ingested and there is a problem with it, then the damage will have already been done, and the company will face lawsuits (probably class action lawsuits). In MGMT 250, we focus on receiving feedback and how to manage the criticism. A drug company would prefer to have negative feedback while the drug is still in development, that way they don't have to incur the large costs commonly found from a lawsuit. Any feedback is great feedback for them because information is power. They know how the drug works, the benefits of it, and also the side effects. With this knowledge, they can provide almost perfect knowledge to the consumer so it can benefit them, while at the same time protecting the company as well.
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