Whose Sign Is It Anyway?

Case Western is the proud owner of yet another new sign, practically and supposedly a new identity. For some reason the fat man with his surfboard did not serve his purpose and was relieved of his position. The students of Case Western probably ask themselves, why another sign? Beyond this question, I wanted to find out how the official sign of the university has developed over the past years and how it possibly shaped or shapes how a university is viewed.

The new “rising sun” logo, which is actually not very new, is now being sported on the first page of the Case Western website. Signs have also been replaced across campus, although the old sign is still present. These two examples actually show the physical and virtual aspects of the Case Western Reserve University logo. Looking at other universities, like Ohio State and Michigan, the logos of those universities shape the image of the university. This is mostly the result of their prestigious division one athletic programs, but the logo is also everywhere on their websites, pamphlets, letters, and grade report cards. A simple logo connects a university in many, but subtle, ways.

Here are some pictures of the many Case Institute of Technology, Western Reserve University, and Case Western Reserve University logos.

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http://www.bradleyfarnsworth.com/images/CaseLogo.gif

These logos aren’t very different from each other, with the exception of one. Again, when people think of a certain university, any university, they likely think of the university’s logo, but this is an overgeneralization. I have no idea what MIT, WashU, Rutgers, NYU, Yale, or Harvard’s logo’s are, considering none of them have division one sports. In that respect I think the logo of a university only matters a lot when it is a very commercialized, such as division one sports. However, the logo does matter internal to the university, making things official and unified.

Either way, the university is sporting a new logo and the fat man with his surfboard now has time again to hit up those California waves.

Thank you for reading.

STEPHAN NIEUWOUDT

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